MANAGEMENT OF CAMPUS SPONSORSHIPS, DIGITAL ADVERTISING AND ATHLETICS MULTIMEDIA RIGHTS

04-TARLTON-RFP-0015

Posted

Cori Luttrell

(254) 968-1683

luttrell@tarleton.edu

2/26/2026

2:00 PM

713

21+ Days for Solicitation Notice

Dual CTCD/CTCM certification

1/20/2026

1/20/2026 1:41 pm

91503-Advertising/Public Relations (Incl. Skywriting);
91504-Advertising, Outdoor Billboard, Etc.;

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Tarleton State University (“Tarleton” or “University”) is soliciting proposals from experienced, qualified, and financially stable firms (“Contractor”) to manage two related but distinct service areas under one agreement:
Campus Digital Advertising Program – Management of advertising across non-athletics digital assets, including campus digital signage, guest Wi-Fi and 5G networks, and other approved digital platforms.
Intercollegiate Athletics Multimedia Rights (MMR) Program – Exclusive management of sponsorship, advertising, and multimedia rights for Tarleton Athletics and Rodeo, including broadcast, venue, digital, and partnership activations.
The University seeks a Contractor capable of delivering a comprehensive, strategically aligned solution that enhances revenue, elevates institutional visibility, supports student-athlete Name, Image, and Likeness (NIL) opportunities where permissible, and strengthens campus and corporate relationships.