MANAGE AND OPERATE A SEASONAL MARKET(S) SUBCONCESSION AT A PEDESTRIAN PLAZA DESIGNATED BY THE DOT LOCATED AT BROADWAY AND 7TH AVE BETWEEN W 41ST STREET AND WEST 53RD STREET

The Times Square Alliance, a not-for-profit corporation organized under the laws of the State of New York, is seeking proposals (“Proposals”) from qualified firms (“Proposers”) by this request (“Request” or “RFP”) to manage and operate a seasonal market(s) subconcession (“Subconcession”) at  a pedestrian plaza designated by the New York City Department of Transportation (“DOT”) located at Broadway and 7 ^th Avenue between 41 ^st Street and 53 ^rd Street, as more particularly hereinafter described (referred to as the “Plaza”; see also Attachments A and B on the City Record website).  The Plaza is furnished with tables, chairs, umbrellas, and planters, and is open year-round (weather dependent).

Specifically, this Subconcession is for the operation of pop-up seasonal market(s) to occur at least once a year at a one-block portion of the Plaza that is located between 47 ^th and 48 ^th Street.  If the Plaza block located between 47 ^th and 48 ^th Streets is unavailable due to circumstances including but not limited to construction or emergency work, then the Subconcession may temporarily be relocated to operate on the one-block portion of the Plaza that is located between 41 ^st and 42 ^nd Streets. Only one subconcessionaire will be selected and only one market will operate at a time. For more information, see the Subconcession Area Plan as Attachment C.

It is the goal of the Times Square Alliance to work closely with the chosen Proposer to establish, at least once but not more than twice per year,  pop-up seasonal market(s) that are successful and enhance the atmosphere of the Plaza and this vibrant neighborhood. Each market shall have a duration of no more than six weeks. The Subconcession should use original ideas and interesting merchandise to provide a seasonal amenity of no more than six weeks long, twice a year, for those who work and live in the area as well as those who visit the Plaza.