Joint Marketing Program: Storytelling & Photography

Agency:	State Government of Ohio
State:	Ohio
Type of Government:	State & Local
NAICS Category:	541611 - Administrative Management and General Management Consulting Services 541613 - Marketing Consulting Services 541810 - Advertising Agencies
Posted Date:	Dec 16, 2025
Due Date:	Jan 20, 2026
Solicitation No:	SRC0000035906
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

Description

Solicitation ID:	SRC0000035906
Solicitation Name:	Joint Marketing Program: Storytelling & Photography
Original Begin Date:	12/16/2025 2:00:00 PM
Begin Date:	12/16/2025 2:00:00 PM
End Date:	1/20/2026 1:00:00 PM
Inquiry End Date:	1/13/2026 1:00:00 PM
Commodity:	Public relations and professional communications services
MBE Set Aside:	MBE Set Aside
Agency:	DEV100000 - OPERATIONS DEV101230 BUDGET & FINANCE RFTR27
Solicitation Status:	Open for Bidding
Solicitation Type:	Request For Proposal (RFP) (Double Envelope)

Solicitation General Information

In an MBE set-aside solicitation, only those bidders/suppliers with an active MBE certification at the time the solicitation closes can submit a response

Solicitation ID

SRC0000035906

Solicitation Name

Joint Marketing Program: Storytelling & Photography

RFx Type

Request For Proposal (RFP) (Double Envelope)

Lot #

Solicitation Status

Open for Bidding

Round #

MBE Set Aside

Begin Date

12/16/2025 2:00:00 PM (ET)

Amendment?

End Date

1/20/2026 1:00:00 PM (ET)

Inquiry End Date

1/13/2026 1:00:00 PM

Summary

TourismOhio is seeking a contractor to provide custom content creation for tourism industry partners who participate in the state’s Joint Marketing Program. Offerings include custom storytelling written content brought to life through a branded, engaging, custom landing page on the partner’s website, and custom photography engaging, inspirational images of partner destinations. The awarded Contractor must have in-depth knowledge of Ohio, its destinations, attractions, charming towns, and vibrant cities, and be familiar with the attributes that make Ohio an amazing place to visit and live. The contractor must be invested in helping position Ohio for greatness and have a genuine curiosity to uncover Ohio's gems and tell its stories through the written word and visually captivating images.

Predecessor Contract

Process

OHIOBUYS TRAINING MATERIALS

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To participate or submit an inquiry for this RFx, you need to be registered in the OhioBuys Supplier Portal. Suppliers are not required at this time to be registered in OAKS. If you have a need to seek technical support, clearly specify you need access to an active Ohio Buys solicitation.

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Ship To

Contracting Entity

DEV101230 BUDGET & FINANCE RFTR27

1 Record(s)

	Participating Agencies
	DEV100000 - OPERATIONS

1 Record(s)

Solicitation Documents

Keywords

Reset

Title	Type	Att.	Validity End Date	Validity End Date
DEV26TOU15 Story Telling and Photography RFP	Public Solicitation Documents (Approved)	DEV26TOU15 Story Telling and Photography RFP.pdf

1 Record(s)

Attachment Preview

REQUEST

FOR PROPOSALS

Joint Marketing Program: Custom

Storytelling and Photography

DEV26TOU15

RFP Number: SRC0000035906

The Ohio Department of Development, Oﬀice of TourismOhio, is requesting proposals for:

TourismOhio

RFP Issued:

Inquiry Period Begins:

Inquiry Period Ends:

Proposals Due:

December 16, 2026

January 13, 2026 @ 1:00pm

January 20, 2026 @ 1:00pm

Joint Marketing Program: Custom Storytelling and Photography | TourismOhio

TABLE OF CONTENTS

OBJECTIVE ........................................................................................................................................... 4

SUBMISSION ........................................................................................................................................ 5

COMMODITY CODE.............................................................................................................................. 7

SPECIAL PROVISIONS ........................................................................................................................... 7

OFFEROR REQUIREMENTS.................................................................................................................... 9

SCOPE OF WORK ................................................................................................................................ 10

DELIVERABLES.................................................................................................................................... 13

SCORING OVERVIEW .......................................................................................................................... 13

TECHNICAL PROPOSAL SCORING ........................................................................................................ 13

TECHNICAL PROPOSAL EVALUATION .................................................................................................. 15

COST PROPOSAL SCORING ................................................................................................................. 16

PREFERENCES..................................................................................................................................... 16

COST PROPOSAL ................................................................................................................................ 18

EXHIBIT ONE ...................................................................................................................................... 19

EXHIBIT TWO ..................................................................................................................................... 21

EXHIBIT THREE ................................................................................................................................... 22

Joint Marketing Program: Custom Storytelling and Photography | TourismOhio

Objective

TourismOhio is seeking a contractor to provide custom content creation for tourism industry partners

who participate in the stateʼs Joint Marketing Program. Oﬀerings include custom storytelling written

content brought to life through a branded, engaging, custom landing page on the partnerʼs website,

and custom photography engaging, inspirational images of partner destinations. The awarded

Contractor must have in-depth knowledge of Ohio, its destinations, attractions, charming towns, and

vibrant cities, and be familiar with the attributes that make Ohio an amazing place to visit and live. The

contractor must be invested in helping position Ohio for greatness and have a genuine curiosity to

uncover Ohio's gems and tell its stories through the written word and visually captivating images.

Term of Contract

Once awarded, the term of the Contract will be from the eﬀective date stated in the Contract through

06/30/2027. The State may solely renew this Contract at its discretion for a period of one month. Any

further renewals will be by mutual agreement between the Contractor and the State. The cumulative

time of all mutual renewals may not exceed two years and each renewal is subject to and contingent

upon the discretionary decision of the Ohio General Assembly to appropriate funds for this Contract in

each new biennium. The State may renew all or part of this Contract subject to the satisfactory

performance of the Contractor and the needs of the Agency.

What Ohio Oﬀers

For Visitors

Ohio is home to stunning natural attractions including 76 free state parks, Cuyahoga Valley National

Park and Wayne National Forest. Visitors also enjoy world-class dining, a vibrant arts scene,

amusement parks, major sporting events, and a selection of local breweries, wineries, and distilleries.

For Workers and Students

Ohioʼs economy is stronger and more diversified than ever before, making Ohio a major competitor in

the global market. Ohio invests in business expansion and development and is focused on growing its

skilled workforce through targeted investments and programs. This has resulted in numerous

companies choosing to locate and expand here including over 20 Fortune 500 companies. Ohio is a

leader in research and technology as is evident by the work of companies like Battelle and the work of

our universities and colleges.

For Residents

Ohio oﬀers aﬀordability and a rich array of outdoor activities, catering to diverse lifestyles in urban,

suburban, and rural settings. Our stateʼs cultural diversity and community values make it a great place

to make a life.

About TourismOhio

Joint Marketing Program: Custom Storytelling and Photography | TourismOhio

TourismOhio tells the story of distinctive and unforgettable Ohio experiences. It provides support to

Ohio tourism destinations as they share their stories through public relations, marketing, advertising,

and the development of strategic content. Tourism is a key economic driver for Ohio, and TourismOhio

works to promote the state as a premier destination, focusing on the people, places and spaces that

make Ohio great. TourismOhio works to market Ohio as the best place to explore, to start and raise a

family, to pursue an education, to do business, and the place where you can live your best life.

Vision

To be the state where all can follow their hearts, realize their dreams, and experience unparalleled

opportunity.

Mission

To showcase all that Ohio has to oﬀer as a place of adventure, a place of promise, and the place for

you.

TourismOhio Objectives

• Increase market share among Ohioʼs competitive set (Michigan, Pennsylvania, West Virginia,

Kentucky, Indiana).

• Encourage more people to explore, to start and raise a family, to pursue an education, and to do

business in the great state of Ohio.

• Continue to deliver a positive return on Ohioʼs advertising investment.

• Increase the economic impact of tourism on Ohioʼs economy.

• Grow partnerships with local destinations and businesses that help Ohio communities succeed.

Economic Impact

Tourism is a major economic driver for the state. In 2024, Ohio's tourism industry captured a record

$57 billion in visitor spending and welcomed 242 million visitors from Ohio and other states. The

industry also supported 443,000 seasonal, part-time, and full-time jobs. These are solid increases over

2023's numbers, when Ohio's tourism industry generated $56 billion in visitor spending, welcomed 238

million visitors, and supported 436,000 seasonal, part-time, and full-time jobs.

Submission

Proposals and supporting documentation must be submitted via OhioBuys for consideration. Any

documentation submitted after 1:00 pm on the closure date listed in Ohio Buys will not be accepted.

Please include a completed copy of the Oﬀeror acknowledgements and current agreements disclosure

form in the final submission.

OhioBuys training materials can be located at Supplier Resources

To participate or submit an inquiry for this solicitation, prospective Oﬀerors must be registered via the

Joint Marketing Program: Custom Storytelling and Photography | TourismOhio

This page summarizes the opportunity, including an overview and a preview of the attached documents.

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Joint Marketing Program: Storytelling & Photography

Description

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