2025 ITH Radio Advertising Services

Agency: The New York State Contract Reporter
State: New York
Type of Government: State & Local
NAICS Category:
  • 541810 - Advertising Agencies
Posted Date: Jan 3, 2025
Due Date: Jan 30, 2025
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Contact information: Please Login to View Page
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Description

Issue Date: 01/03/2025 Contract Number: TBD
2025 ITH Radio Advertising Services
Description:

BACKGROUND
Ithaca Tompkins International Airport (ITH) serves as a key transportation hub in the region, offering various flight services and amenities. We aim to leverage radio advertising to reach a broader demographic, highlight our unique offerings, and increase overall passenger traffic.

PURPOSE OF REQUEST

Ithaca Tompkins International Airport (ITH) invites proposals from experienced agencies for a media buy focused on radio advertising. In addition to securing strategic airtime placements, the selected agency will assist in the production of engaging radio advertisements. Our goal is to enhance our brand presence and promote our services to a wider audience through targeted and effective radio campaigns.

PROGRAM OBJECTIVES
  • Securing strategic radio media buys targeting key ITH demographics within the catchment area to maximize reach and engagement.
  • Crafting compelling and memorable radio ads with scripts from the ITH Marketing team, including production.
  • Managing the scheduling and broadcasting of radio advertisements.
  • Monitoring and analyzing campaign performance and providing detailed reports.
Due Date: 01/30/2025 2:00 PM

Contract Term: 2 Years with Renewals

Location: Ithaca Tompkins International Airport

Ad Type: General

Primary Contact: Tompkins County
Finance
Finance
Joyce Burk
Purchasing Manager
125 E. Court Street
Ithaca, NY 14850
United States
Ph: 607-274-5501 ext.5501
Fax:
jburk@tompkins-co.org
Secondary contact: Tompkins County
Finance

Samantha Dalbano
Purchasing Specialist
125 E. Court Street
Ithaca, NY 14850
United States
Ph: 607-274-5500
Fax:
sdalbano@tompkins-co.org
Secondary contact: Tompkins County
Finance
Finance
Joyce Burk
Purchasing Manager
125 E. Court Street
Ithaca, NY 14850
United States
Ph: 607-274-5501 ext.5501
Fax:
jburk@tompkins-co.org
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