Holiday Market Event Feasibility Study

Agency:	City of Dublin
State:	Ohio
Type of Government:	State & Local
NAICS Category:	541611 - Administrative Management and General Management Consulting Services 541618 - Other Management Consulting Services
Posted Date:	Feb 20, 2024
Due Date:	Mar 8, 2024
Bid Source:	Please Login to View Page
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HOLIDAY MARKET EVENT

FEASIBILITY STUDY -

REQUEST FOR PROPOSALS

Issue Date: Feb. 20, 2024

Deadline: March 8, 2024

Introduction & Purpose of Work

The City of Dublin (City) invites qualified firms to submit a response (the “Proposal”) to this

Request for Proposals (“RFP”) for consultant services for a feasibility study regarding a potential

holiday market event in the City. The City is considering a potential holiday market and seeks to

understand the market potential, ownership models, operating models, optimal location and

logistics required for a successful market. Although the City has conducted preliminary research of

Christkindlmarket events both domestically and internationally, a market in Dublin does not

necessarily need to be focused on German culture, but could include the holiday traditions of

cultures around the world.

Background

Dublin is a city of nearly 50,000 residents located just northwest of Columbus, Ohio. It offers

residents and corporate citizens responsive services, attractive housing, superior public

education, direct regional highway access, abundant park space and recreational opportunities,

thoughtful and strategic planning, innovative ideas and technology and a dynamic community

life. Dublin is consistently ranked one of the safest cities in the nation and in 2022 was named

“Best Suburb for Business” by Columbus CEO magazine for the 12th straight year. It is home to

more than 20 corporate headquarters, an entrepreneurial center, 4,300+ businesses, world-class

events and the urban, walkable Bridge Street District.

Dublin hosts five City-sponsored signature events: the St. Patrick’s Day Parade, Independence

Day Celebration, Dublin Irish Festival, Spooktacular and the Holiday Tree Lighting. Dublin values

special events as a fundamental contributor to quality of life and seeks to expand and diversify

the special events held in the City. The City understands the importance of fiscal sustainability

regarding future special events in the City and is currently analyzing the ownership and

operating models of its signature events and working to develop a roadmap for future City

special events.

For more information and details regarding the City of Dublin, please refer to the City’s website:

www.dublinohiousa.gov

Scope of Work

1. Provide a market analysis of relevant local and regional holiday markets to demonstrate how

a Dublin holiday market would fit into the landscape of existing holiday markets.

2. Provide an analysis and recommendation for the most effective ownership models of a

potential holiday market, with a focus on models that do not include City ownership. This

shall include case studies of relevant ownership models for existing holiday markets,

domestically and/or internationally.

3. Provide an analysis and recommendation for the most effective operating model for a

potential holiday market, including case studies of relevant operating models for existing

holiday markets, domestically or internationally. The case studies may coincide with the case

studies included in section two of this scope of work.

a. The operating model analysis shall include a five-year pro forma, inclusive of start-up

costs, for a potential holiday market in the City. The pro forma shall include necessary

City participation, to include either direct financial participation or non-direct cash

participation. Non-direct cash participation may include such activities as building

vendor huts, storing vendor huts, providing utilities at no charge, etc.

4. Provide an analysis and recommendations for fundraising and sponsorship models, to include

fundraising and sponsorship needs and opportunities for both one-time capital and on-going

operating costs.

5. Provide an analysis and recommendation for the optimal location of a holiday market in the

City, with an emphasis on the location’s ability to drive fundraising and sponsorships.

a. This analysis shall include a high-level sketch of a potential market design at the

recommended location.

Deliverables

The submission shall be a detailed report on the items outlined in the scope of work.

Submittal Requirements

Proposals should have a 20-page limit (not including front and back cover, table of contents

or fee proposal). Respondents shall adhere to the following order and content for proposal

sections. Each section shall be labeled for ease of reference:

A. Cover Sheet and Contact Information

The cover sheet shall include the respondent’s primary contact information including

name, organization, phone number, email and address. The cover sheet shall also

include a brief statement on the respondent’s interest in the project.

B. Qualifications

Include examples of similar work conducted within the last 10 years. In each

example, provide the name(s) of team members involved who will be assigned to this

project and client contact references (including name, title, phone number, and email

address). The City reserves the right to contact any of the organizations or individuals

listed.

C. Approach and Methodology

Describe the intended approach to accomplishing each item listed in the scope of

work. This shall include, but is not limited to, the methods by which the respondent

will conduct the necessary research and analysis to provide informed

recommendations as described in the scope of work. Respondents shall provide a

proposed project timeline and management plan for each item listed in the scope of

work.

D. Contract Exceptions

Indicate any concerns with the terms of the City’s “Professional Services Agreement”

attached as “Attachment A”. Please make comments as specific as possible.

E. Fee Proposal

Respondents shall include a budget that identifies all anticipated costs and fees

associated with the work necessary to complete the scope of work. All actions and

anticipated expenses should be itemized with all hourly rates for services included.

F. Other Information

Include any other information the respondent considers relevant to the Proposal.

Selection Process

Proposals will be evaluated by a panel of City staff using the following weighted criteria:

• The qualifications and experience of the respondent (40 points)

• Quality of work produced for other organizations (20 points)

• Understanding of the project scope (15 points)

• Approach to accomplishing the work (15 points)

• Any other factors the selection committee deems applicable (10 points)

The City of Dublin reserves the right to reject any late or incomplete submissions, and all proposals

for any reason. The Proposal does not commit the City of Dublin to award a contract, pay any

costs incurred in preparation of the Proposal, or to procure or contract for services

Respondents shall email a PDF copy of their Proposal no later than 5:00pm on March 8, 2024

to Emily Goliver, Management Analyst, at egoliver@dublin.oh.us

Questions about the requirements of this RFP or the submissions to be included in the proposal

should be directed to:

Emily Goliver, Management Analyst

egoliver@dublin.oh.us

614-410-4456

Holiday Market Event Feasibility Study

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