GASOU - Digital Marketing

Purpose of Procurement
Pursuant to the State Purchasing Act (Official Code of Georgia Annotated 50-5-50 et seq.), this electronic Request for Quotes (eRFQ) is being issued to establish a contract with one or more qualified suppliers who will provide Digital Marketing Services to the Georgia Southern University a Unit of the University System of Georgia (hereinafter, the State Entity) as further described in this eRFQ.
This RFQ will be awarded to multiple suppliers that are able to agree to requirements addressed in this bid. This contract would be for One (1) Year with Four (4) Optional Yearly Renewals.  This contract would begin as soon as we are able to award it after the protest period. There is no guarantee of the amount of purchases that will be made from your company.  This is for Georgia Southern University to have a pool of suppliers we can get quotes from and make purchases on an as needed basis to remain in compliance with state regulations.
The resulting contract will be available for use by other State of Georgia Institutions, Colleges, or other Georgia State Agencies upon approval of the awarded Supplier, the University System of Georgia, and the Department of Administrative services.
Georgia Southern University is seeking multiple suppliers that have the ability to provide the following...

Live Email Marketing Campaigns with Matchback Display that is NOT a paid list or list to purchase service
Online Ads as requested
SEM & SEM RE-targeting display - We want to pass SEM campaigns to awarded suppliers
Marketing via Streaming TV Services as requested
Traditional Video Ads along with Video Production for Online and Streaming Ads for all our campus locations as requested
Reporting Dashboard we have access to and can see throughout the entirety of each campaign
Overview of the eRFQ Process
The objective of the eRFQ is to select one or more qualified suppliers to provide the goods and/or services outlined in this eRFQ to the State Entity.  This eRFQ process will be conducted to gather and evaluate responses from supplier for potential award.  All qualified suppliers are invited to partici