Gartner For Chief Marketing Executives

Stony Brook University Hospital (SBUH) is seeking to contract with Gartner for a One (1) year service agreement for "Gartner for Chief Marketing Executives" to deliver insight into marketing strategy, customer experience, innovation, and organizational leadership.

This agreement will contain 4 user licenses and enable Stony Brook Medicine to 1) align our marketing strategy, execution, and measurement; 2) leverage Gartner analyst expertise to lead and execute customer experience strategies; 3) understand how to build and support innovative digital capabilities; and 4) create and lead a more effective marketing organization.

In addition, this plan will provide Stony Brook Medicine with experts, research, and tools to elevate our marketing efforts so we can continue to transform lives through scientific discovery, education, and healthcare.

DELIVERABLES

Each designated user is entitled to the following Gartner Deliverables:

• Assigned Service Delivery Team
• Virtual Strategy Meetings
• Peer Experiences
• Peer & Practitioner Research
• Marketing Leaders Research and related content
• Communications Leaders Research and related content
• Relevant IT Research and related content
• Consumer Insights content
• CMO Research and related content
• Tools and Templates
• Digital Performance Benchmarking content
• Document Forwarding
• Assigned Service Delivery Team
• Webinars • Individual Inquiry
• Marketing Conference Ticket

2. Additional information on the Deliverables listed above include the following:

• (a) Assigned Service Delivery Team: A Service Partner and a client success manager, who are members of the Assigned Service Delivery Team (“Delivery Team”), will serve as Licensed User’s primary points of contact for this Service. The Service Partner will work with Licensed User to develop and continuously evolve an advisory plan to: (i) highlight value sought, (ii) identify key issues on which service delivery will focus, and (iii) define how the Service will deliver that value. The Service Partner will, as necessary, select and synthesize research in accordance with the plan.
• (b) Virtual Strategy Meetings: The Service Partner will conduct Virtual Strategy Meetings with Client to (i) review and apply relevant marketing research content, (ii) recommend appropriate research experts on issues of relevance to Client, and/or (iii) develop, discuss progress of and, where necessary, modify the plan.
• (c) Peer Experiences Gartner provides opportunities for peer engagement in a variety of ways. Licensed Users have access to Gartner assets that enable ratings and reviews, connecting with qualified peers, access to community features, and exclusive features specific to client role. Facilitated Networking: Service Delivery Team will, upon request, arrange meetings with peers around a specific topic to discuss best practices or areas of expertise.

If you are interested in providing a proposal for the above commodity/product or service, you must contact the appropriately designated Campus contact in this advertisement within 15 business days of this Advertisement Notice.