FY27 Digital Marketing Strategies

REQUEST FOR PROPOSALS
FOR
DIGITAL MARKETING
STRATEGITES
Issued by Metropolitan Airport Authority of Peoria
6100 W. Everett Dirksen Parkway, Peoria, IL 61607
Phone (309) 697-8272, Ext. 100
Sealed proposals will be received at the airport's main office or via
email at cbsloan@flypia.com until NOON, CST, February 12, 2026.
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TABLE OF CONTENTS
Legal Notice........................................................3
General Information..........................................4
Scope of Work/Statement of Purpose............5
General Instructions to Bidders........................7
SIGNATURE SHEET*...........................................10
*This form must be included within your proposal.
The Metropolitan Airport Authority of Peoria (MAAP) reserves the right to accept or reject
any and all proposals and to accept the proposals determined to be in its best interest.
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LEGAL NOTICE
REQUEST FOR PROPOSAL
MAAP is currently accepting proposals
for the following goods or services:
Digital Marketing Strategies
Proposals will be received until:
NOON, CST, February 12, 2026
At the following location or via email:
MAAP office
Gen. Wayne A. Downing Peoria International Airport
Second Floor, Administrative Offices
6100 W. Everett McKinley Dirksen Parkway
Peoria, IL 61607
cbsloan@flypia.com
** MAAP bears no responsibility for emailed proposals that are not
received.
Emailed proposals with attachments greater than 10MB may not be received
and no error message will be generated.
All questions must be submitted in writing to: cbsloan@flypia.com
RFP documents may be obtained by emailing: cbsloan@flypia.com
MAAP reserves the right to accept or reject any and all proposals
determined to be in its best interest.
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GENERAL INFORMATION
The "Digital Marketing Strategy RFP" is now a stand-alone RFP, running the entire Fiscal
Year, March 1, 2026 - February 28, 2027.
Digital Marketing Strategy RFP includes: Search Engine Marketing, Online Video,
Targeted and Retargeted Display Ads, Connected and Streaming Video, Social Media,
and other General, Overarching, Online Media Strategies including ai.
The "Traditional Advertising RFP" will run for 6 months, March 1, 2026 - August 30,
2026, then rebid every 6 months. MAAP considers traditional advertising: Regional
Radio, TV, Billboards, Print and any online products that accompany the agencies.
i.e. Banner ad on XYZZ Radio Home Page.
An Agency must submit their information accordingly to be considered for either RFP.
Submitting 1 RFP does NOT automatically submit you for BOTH. These are considered
SEPARATE RFPs, and should be treated as such when you are submitting your proposals.
INTRODUCTION
MAAP is currently accepting proposals from qualified vendors to provide digital
marketing strategies as described in this document for their FY2027 (March 1, 2026 -
February 28, 2027).
RFP INFORMATION
Sealed proposals will be accepted by MAAP until NOON, CST, on Thursday, February 12,
2026. RFPs shall be submitted in a sealed envelope or package with the RFP name and
date marked on the outside or submitted via email in the format of a PDF to
cbsloan@flypia.com. Proposals received after the stated date/time will not be considered.
These are minimum specifications. MAAP reserves the right to waive technicalities
and accept the proposal that best suits its needs.
AWARD of RFP
The RFP will be awarded to the lowest responsive and responsible bidder that best fits
MAAP's advertising needs, based on the given requirements. MAAP reserves the right
to award to multiple vendors.
QUESTIONS
All questions regarding the RFP must be submitted in writing to cbsloan@flypia.com.
Vendors may not contact any other MAAP staff or MAAP board member with inquiries
regarding this bid.
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SCOPE OF WORK/STATEMENT OF PURPOSE:
The purpose of this Request for Proposal (RFP) is to solicit proposals from a
qualified agency to lead a digital marketing campaign. This agency should have
knowledge of Central Illinois audiences and experience with the travel and/or
aviation industry.
Background: The Metropolitan Airport Authority of Peoria oversees both the Gen.
Wayne A. Downing Peoria International Airport (PIA) and the Mount Hawley
Auxiliary Airport (3MY). PIA currently has numerous nonstop destinations, and
offers convenient connectivity to major hubs.
Overview: MAAP has approved up to $140,000 for digital marketing strategies
for PIA from March 1, 2026 through February 28, 2027.
MAAP will determine the best agency to achieve their digital marketing goals. The
intent of this RFP is to identify the most responsive and responsible companies
capable of finite targeting, maximizing engagement, boosting impressions, and
providing the best reach and return for our spend within our targeted Central
Illinois market.
Scope of Services: The successful vendor(s) shall provide the following:
* Develop and implement a year-round digital marketing strategy for PIA that
conveys the airport to specific and diverse audiences.
* MAAP also prefers to use a broad range of methods, therefore, proposals
that include several levels of pricing are typically preferred.
* Specific pricing - i.e. SEM, Digital Display (Including Retargeting), Online
Video (YouTube, OTT, etc), Social Media (Facebook, Instagram), Streaming,
Etc. - for strategy implementation. Rate cards are appreciated.
* Most current reach/coverage area for each strategy
* Any design or other fees should be listed separate, but included in proposal
* Chosen vendor(s) will need to provide a monthly invoice and monthly proof
of performance (POP)/ analytics. These can be submitted via email.
Selection process: MAAP staff will shortlist proposals and may ask for additional
information and references before awarding contract(s). Contracts should be agreed
upon and signed before any campaign begins to run, unless otherwise noted.
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