EDU Media Buying Services

Agency: State Government of Ohio
State: Ohio
Type of Government: State & Local
NAICS Category:
  • 541810 - Advertising Agencies
Posted Date: Jul 31, 2025
Due Date: Aug 21, 2025
Solicitation No: SRC0000024566
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Description

Solicitation ID: SRC0000024566
Solicitation Name: EDU Media Buying Services
Original Begin Date: 7/31/2025 8:06:59 AM
Begin Date: 7/31/2025 8:06:59 AM
End Date: 8/21/2025 1:00:00 PM
Inquiry End Date: 8/14/2025 8:00:00 AM
Commodity: Media placement and fulfillment
MBE Set Aside: MBE Set Aside
Agency: DAS-Administrative Services
EDU-DEPT EDUCATION AND WORKFORCE
Solicitation Status: Open for Bidding
Solicitation Type: Invitation To Bid (ITB)

Solicitation General Information
In an MBE set-aside solicitation, only those bidders/suppliers with an active MBE certification at the time the solicitation closes can submit a response
Solicitation ID
SRC0000024566
Solicitation Name
EDU Media Buying Services
RFx Type
Invitation To Bid (ITB)
Lot #
1
Solicitation Status
Open for Bidding
Round #
1
MBE Set Aside
Begin Date
7/31/2025 8:06:59 AM (ET)
Amendment?
End Date
8/21/2025 1:00:00 PM (ET)
Inquiry End Date
8/14/2025 8:00:00 AM
Summary
SCOPE This solicitation describes the requirements for Media Buying Services and associated administrative support as determined by the Ohio Department of Education and Workforce (the Agency). The Contractor must serve as the Agency’s Media Clearinghouse, working collaboratively with the Agency to determine the best means of delivery for each message and distributing those messages to the appropriate Media Provider. Media types may include, but are not limited to, print, radio, television, and social media.

The Agency has conducted proactive media campaigns on various education related items, including Summer Food Service Program, Career-Technical Education, and Educational Savings Accounts. The Agency seeks a media buyer to lend expertise and assist future campaigns.

The Agency receives grant funding from a number of sources to promote various education topics. Some national education promotion campaigns have media material (e.g., TV and radio spots, camera-ready print layouts, etc.) created to accompany the funding. For all other campaigns, the Agency has video and design staff capable of creating most needed materials.

The Agency will assign the placement of various media campaigns including television, radio, print, billboard, Internet, transit, sponsorship, non-traditional media and other assets. These campaigns may have a general demographic reach or a highly targeted effort to specific markets and demographics.

MINORITY BUSINESS ENTERPRISE (MBE) SET ASIDE The State is committed to making more State contracts and opportunities available to minority business enterprises (MBE) certified by the State of Ohio pursuant to Section 122.921 of the Ohio Revised Code and Rule 123:2-14-01 of the Ohio Administrative Code, as those provisions may be amended, renumbered, replaced or otherwise modified. This solicitation is being issued as a minority set aside contract in accordance with Section 125.081 of the Ohio Revised Code. All suppliers must be an Ohio certified MBE as of the solicitation due/opening date. Pursuant to OAC 123:2-14-02 (V), suppliers are required to be certified in the appropriate UNSPS Code for the products, supplies, or services specified in the solicitation. If a certification application has been submitted that needs to be expedited to meet the solicitation due/opening date, contact the Minority Business Development Division at the Department of Development. For more information regarding Ohio MBE certification requirements, including a list of Ohio certified MBE businesses, please visit Development’s Minority Business Development Division web site.

Any supplier seeking to submit a response to this solicitation must provide a copy of its Ohio MBE certification with its response. The supplier must maintain a valid certification throughout the term of the Contract, including any renewals. Failure to maintain a valid certification will be considered a breach of the Contract.

The UNSPS Commodity Code for this solicitation is 82101900 – Media Placement and Fulfillment.
Process

OHIOBUYS TRAINING MATERIALS

OhioBuys training materials can be located at this site https://procure.ohio.gov/bidders-and-suppliers/resources/bidder-and-supplier-training/04-ob-training

To participate or submit an inquiry for this RFx, you need to be registered in the OhioBuys Supplier Portal. Suppliers are not required at this time to be registered in OAKS. If you have a need to seek technical support, clearly specify you need access to an active Ohio Buys solicitation.

Technical Support 1-877-644-6771

If there is a need for technical support during your proposal submission in the last 48 hours prior to the submissions, contact 614-466-5090.  This number is for OhioBuys solicitation technical questions only; there will not be any questions answered regarding the solicitation.

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Ship To
Contracting Entity
DAS-Administrative Services
1 Record(s)
Participating Agencies
EDU-DEPT EDUCATION AND WORKFORCE
1 Record(s)
Solicitation Documents
Keywords
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Title Type Att. Validity End Date Validity End Date
ITB025395 Contract Public Solicitation Documents (Approved)
1 Record(s)
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