Downtown Master Plan Update

Request for Qualifications for Professional Services
Downtown Master Plan Update
for the City of Moab
RFQ # 26-06
The City of Moab seeks statements of qualifications (SOQs) from professionals to collate existing
studies and plans to generate a consolidated Downtown Master Plan for City Council adoption.
This effort supports the City's FY 2027 Strategic Plan priority of adopting and initiating
implementation of an updated vision for the downtown corridor.
RFQ ISSUE DATE July 13, 2026 8:00 AM MDT
RFQ WEBSITE https://utah.bonfirehub.com/portal/?tab=openOpportunities
DEADLINE FOR July 20, 2026 12:00 PM MDT is the deadline for questions. Questions
QUESTIONS and/or inquiries must be submitted in writing through Bonfire.
QUESTION RESPONSES July 20, 2026 5:00 PM MDT
POSTED
SOQ DEADLINE July 27, 2026 5:00 PM MDT is the submission deadline for
qualifications.
Qualifications will be accepted via Bonfire
(https://utah.bonfirehub.com). Submissions that fail to address the
requirements of the RFQ will be considered unresponsive.
PLANNED DECISION August 10, 2026 is the tentative planned date for consideration of the
recommendation provided by the selection committee.
RFQ OFFICIAL Val Veilleux, Sustainability and Grants Coordinator
CONTACT email, phone (435) 260-2086
Note: This is the City's current schedule. The City reserves the right to modify the schedule. Notice to
proceed will be issued shortly after the contract has been awarded.
Moab City reserves the right to reject any or all SOQs, to accept or reject the whole or any part of the
SOQ; or to waive any informality or technicality in the interest of the City of Moab. For further
information, please contact the Moab City Recorder's office at: (435) 259-5121.
LATE SUBMISSIONS WILL NOT BE ACCEPTED

Project Background
Moab is a rural community of approximately 5,000 residents and serves as a gateway to significant
recreation and tourism destinations. Seasonal visitation can increase the daily population to more
than 30,000 people, creating unique demands on public infrastructure, transportation systems,
housing, economic vitality, and the downtown environment.
Main Street (U.S. Highway 191) serves as both the community's primary commercial corridor and a
regional transportation route. The corridor must accommodate the needs of residents, businesses,
employees, and millions of annual visitors while maintaining community character, accessibility,
safety, and economic vitality.
The consolidated Downtown Main Street Master Plan will establish a long-term vision and
implementation framework for the corridor. The plan should profile existing conditions, identify
opportunities and constraints, and recommend strategies that support smart public asset
management, transportation access, economic development, housing stability, public spaces, and
overall quality of life.
The selected consultant will be expected to engage city staff and consolidate and collate data,
conditions, and recommendations from existing studies and plans to generate a Downtown Master
Plan that aligns with and advances the City's goals for sustainable growth and community wellbeing.
The plan should include and consider social determinants of health, including housing,
transportation, economic opportunity, access to services, and community connectivity, while
creating a practical roadmap for future public and private investment in downtown Moab.
Objectives
Consolidate relevant information from previous plans.
Incorporate collected information with City staff input into an updated plan.
Establish a unified ten year vision for downtown Moab.
Develop an actionable implementation framework to residential and visiting population
needs.
Schedule
Grant funding for this project has a deadline of June 1, 2027. Any intermediate deadlines for
presentations or drafts will be determined with the selected consultant.

Scope of Services
The City of Moab seeks professional services to collate existing studies and plans to generate a
consolidated Downtown Master Plan for City Council adoption. The consolidated plan should
primarily incorporate findings and recommendations from relevant adopted plans and policies. The
intent of this project is to consolidate and modernize the existing plans and policies that guide
direction for the City of Moab Downtown, rather than create an entirely new master plan.
The selected consultant shall coordinate closely with City staff throughout the project and shall
anticipate at least three coordination meetings with staff, as well as presentations to the Planning
Commission and City Council at key project milestones.
Task 1: Project Management
The consultant shall appoint a point of contact for the City and manage a project kickoff meeting and
ensuing coordination meetings with staff. The consultant shall present the draft recommendations
and final plan update to the Planning Commission and City Council, as requested by the City.
Deliverables:
Project kickoff and regular check in meetings with City staff
Associated meeting notes
Presentation materials for Planning Commission and City Council
At least one remote presentation to City Council
Task 2: Existing Document Review
The consultant shall review the 2024 Roadway Safety Audit, 2024 Moab Parks and Recreation
Master Plan, 2024 Grand County Non-Motorized Trail Master Plan, 2023 Sustainability Action Plan,
2022 Moab - Tomorrow Together Vision and Strategic Plan, 2022 Unified Transportation Master
Plan, 2017 Downtown Master Plan, 2017 Moab City General Plan, City staff input, and other relevant
adopted plans and policies and other relevant plans, studies, and background materials provided by
the City. The consultant shall coordinate with City staff to identify completed projects, changing
conditions, current priorities, and desired updates to the plan.
Deliverables:
Review of existing plans and technical documents
Existing conditions and plan update memorandum
Task 3: Downtown Main Street Master Plan Update

The consultant shall update the 2017 Downtown Main Street Master Plan based on the existing
document review (Task 2), findings from the 2024 Roadway Safety Audit and direction provided by
City staff. The update shall revise plan recommendations, maps, graphics, and supporting narratives
as necessary to reflect current conditions and future priorities.
The updated plan shall include:
An illustrated and written vision statement for downtown Moab.
Updated transportation and mobility recommendations for motorists, pedestrians, bicyclists,
transit users, and other roadway users.
Revised future land use guidance and mapping to inform future planning and zoning
decisions.
Identification of key public and private improvement opportunities needed to support future
land use and transportation objectives.
Updated urban design and redevelopment guidance for downtown properties and public
spaces.
Recommendations for parking management and parking facilities.
Deliverables:
Regular Staff Updates
Staff Review Draft
Final Downtown Main Street Master Plan
Digital files, maps, graphics, and editable source documents
Task 4: Implementation Strategy
The consultant shall update the implementation section of the plan to reflect current City priorities
and provide a practical framework for future decision-making and capital investment.
The implementation strategy shall identify:
Short, medium, and long term project priorities.
Recommended public infrastructure improvements.
Policy and regulatory recommendations.
Potential funding and financing opportunities.
Responsible parties and implementation timelines.
Deliverables:
Updated implementation matrix
Prioritized project list
Funding and implementation recommendations

Request for Clarification
All requests for clarification regarding this RFQ must be submitted in writing, according to the dates
and person identified on the cover page. Any questions or comments directed by a
respondent to persons outside of the individual listed above are inappropriate and
such activity may result in that SOQ being deemed non-responsive.
SOQ Requirements and Weights (100 Total Points)
SOQs may be up to 10 pages total. A cover and cover letter may be included outside the page count.
The selection committee will review the submitted SOQs based on these criteria:
Cover Letter Pass/Fail
Provide a brief introduction, statement of interest in serving as the consultant on this project and
identification of the primary point of contact, including name, title, phone number, and email
address
Company Overview, Qualifications, Team Description Points: 25
Provide names, educational background, and experience of each team member, including sub
consultants, if applicable. The information should describe the nature of the work and the role of
these individuals and/or companies as they relate to this project. Include names and qualifications of
outside consultants and associates that may be employed to assist on this project.
Project Relevant Experience Points: 35
Describe and provide links to or documentation for a minimum of three (3) current projects or
projects completed within the last five years. Include links to the plans or client contact information.
Preference will be given to respondents who have developed related plans for the Moab area or
similar municipalities.
References Pass/Fail
Provide a minimum of three (3) business references, including names, addresses, phone numbers,
and a description of the work you performed, with a preference for similar projects. If these
references are included in project experience, additional ones are allowed but not required.
Project Approach Points: 25
Demonstrate a clear understanding of the Scope of Services and approach for completing the
deliverables. The consultant may propose services that differ from the Scope if the changes more
efficiently or effectively achieve the project's objectives.
Anticipated Timeline Points: 15
Include a timeline for the Scope of Services to fit in within grant funding constraints.
Optional Interviews
The selection committee reserves the right to select a short list of the highest scoring respondents for
interviews. Interviews will be scored with the same method of evaluation. See the Terms &
Conditions section for more information on Negotiations with Consultants.

Award Terms
The City plans to negotiate a firm-fixed contract within the grant deadline of June 1, 2027. The
budget is not to exceed $50,000.
Notice of Award and Appeal Process
The City intends to select a single Consultant. The selected Consultant will be recommended by the
selection committee and follow city purchasing procedures MMC 2.28. A notification will be sent to
all respondents. Any respondent wishing to appeal the selection must do so in writing and within 7
business days of the notice being sent.
General Terms & Conditions
Failure to Read. Failure to read the Request for Qualifications and these instructions will be at a
Consultant's own risk.
Cost of Developing Qualifications/Proposals. All costs related to the preparation of the SOQs
and any related activities are the sole responsibility of the Consultant. Moab assumes no liability for
any costs incurred by Consultant(s) throughout the entire selection process, including prior to
selection and issuance of a contract.
Negotiations with Consultants. Moab reserves the right to enter into negotiations with the
Consultant(s) determined to be reasonably susceptible of being selected for award, or to enter into
exclusive discussions with a Consultant whose SOQ is deemed most advantageous, whichever is in
Moab's best interest, for the purpose of negotiation. If exclusive negotiations are conducted and an
agreement is not reached, Moab reserves the right to enter into negotiations with the next highest
ranked Consultant without the need to repeat the formal solicitation process.
Equal Opportunity. Moab will make every effort to ensure that all Consultants are treated fairly
and equally throughout the entire advertisement, review, and selection process. The procedures
established herein are designed to give all parties reasonable access to the same basic information.
Moab's policy, subject to federal, State, and local procurement laws, is to provide reasonable
attempts to support each Consultant's business by purchasing goods and services through local
consultants and service providers.
SOQ Ownership. All SOQs, including attachments, supplementary materials, addenda, etc., shall
become the property of Moab and will not be returned to each Consultant.
Final Authorization. The final award will be subject to the execution of the contract. Moab
intends to eventually contract with the Consultant(s) whose SOQ is deemed most advantageous in
experience, qualifications, price, and other factors considered in accordance with the weighted
decision matrix described above. Moab does not necessarily intend to award a contract solely on the
basis of any response made to this request or otherwise pay for any information solicited or obtained
during the RFQ process. Final authorization of an accepted bid will be provided by the Moab City
Council or authorized staff, according to purchasing procedures MMC 2.28, after they have had an
opportunity to review the recommendations. It is expected that the winning bidder will be selected
on or before the date listed on the cover page.

Rejection of SOQs. Moab reserves the right to reject any or all SOQs received and disqualify
incomplete or late SOQs. SOQs lacking required information will not be considered. Furthermore,
Moab shall have the right to waive any informality or technicality in SOQs received when in the best
interest of Moab. No SOQ shall be accepted from, or contract awarded to, any person, firm or
corporation that is in arrears to Moab for any obligation. Consultant(s) may be required to submit
satisfactory evidence that they have the necessary financial resources to perform and complete the
work outlined in this RFQ.
Moab's Best Interest. Moab reserves the right to take any steps deemed necessary to act in
Moab's best interest.
SOQ Term. SOQs shall be good for one hundred and twenty (120) days from the Closing Date.
Reservation of Rights. Moab reserves the right to cancel or modify the terms of this RFQ and/or
the project at any time and for any reason preceding the contract award and reserves the right to
accept or reject any or all SOQs submitted pursuant to this RFQ. The City further reserves its right to
incorporate additional steps in the evaluation process in the interests of having a thorough and
comprehensive body of information to make a recommendation to the City Council. Moab will
provide each Consultant with written notice of any cancellation and/or modification.