Downtown and Lakefront Master Plan

Agency: American Planning Association
State: Federal
Type of Government: State & Local
NAICS Category:
  • 541310 - Architectural Services
Posted Date: Sep 8, 2021
Due Date: Sep 28, 2021
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Downtown and Lakefront Master Plan City of Port Washington

Port Washington, WI


The City of Port Washington is requesting proposals from qualified firms to assist City staff with the creation of a new Downtown Port Washington and Lakefront Master Plan document which will be incorporated as an integral component of the City of Port Washington Comprehensive Plan.

Desired Expertise

It is assumed RFP responses will be from firms/individuals with professional experience in the following fields: Architecture, Landscape Architecture, Land and City Planning, and/or Engineering. The successful Consultant will work with City staff; a Downtown Plan Team consisting of various downtown stakeholders; residents; businesses; and elected officials, and provide expertise and production capacity on certain topic areas including but not limited to:

  • Architecture and Urban Design
  • Great Lakes (Primarily related to tourism and other destination planning issues)
  • Small City Downtown Parking and Circulation
  • Public Marina Operations
  • Public Participation and Communication Related to Land/City Planning and Plan Formulation
  • Graphics, Mapping and other Illustrations Related to Land/City Planning and Urban Design


The current project budget is $88,000. However, should additional funds be secured following Plan initiation the City may request contract revisions to accommodate additional services as determined by City staff and the Downtown Plan Team. Note, a market study or parking study is not required as part of this RFP or project.


The plan process is scheduled to occur over 18 months starting in Fall 2021.


Port Washington is a city with an approximate population of 12,000 persons and is located along Lake Michigan in Ozaukee County, Wisconsin, on the northern edge of the Milwaukee metropolitan area.

Port Washington is a city in transition. Once a blue-collar manufacturing and commercial fishing town, Port Washington ("Port") is growing into both a tourism/destination locale and a (relatively) more affordable Ozaukee County suburb. As a result, Port is experiencing a level of development not witnessed in at least half a century.

Due to its unusually close location to the Lake Michigan shoreline, downtown Port is literally a stone's throw from the water's edge. Combining the Lake Michigan views this proximity allows with an adjacent historic Main Street, public marina, and charter fishing fleet, it is not surprising Port Washington is a visitor destination with a regional draw as far south as Chicago.

Not surprisingly, with increased developer and visitor interest, parking and other growth management issues is becoming more of a concern and a desire to proactively address such issues has now arrived.


The goal of this project is to hire a Consultant that will apply its experience and expertise to assist the City in creating a planning document that will:

  • Visually depict a desired vision of downtown Port Washington 10+ years in the future.
  • Visually articulate a range of desired downtown Port Washington design styles.
  • Identify avenues to best balance growth without sacrificing the existing or desired character of downtown Port Washington.
  • Provide architectural and urban design guidance for future downtown development.
  • Help the city avoid regretful development decisions in the future.

To achieve these goals, key plan objectives are as follows:

  • Illustrate ideal architectural and site plan layouts for sites susceptible to change (It is estimated up to six sites will be identified; this includes the marina).
  • Identify specific policies and zoning strategies to align with plan goals.
  • Provide urban design strategies and images for selected rights-of-way and identified bike and pedestrian connections including the Port Washington Harbor Walk.
  • Identify "good fit" case studies and strategies from comparable waterfront downtowns that balance continued downtown popularity, parking, and preservation of character. (Accommodating the parking demands from a popular marina, i.e., vehicles and boat trailers, is an issue).
  • Provide specific recommendations for key traffic flow locations.

Request Type
Request Type
Tuesday, September 28, 2021
Contact Information Website
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