Digital Marketing Services Ag MBA

Agency:	State Government of North Carolina
State:	North Carolina
Type of Government:	State & Local
NAICS Category:	541613 - Marketing Consulting Services 541810 - Advertising Agencies
Posted Date:	Mar 3, 2026
Due Date:	Mar 20, 2026
Solicitation No:	59-P2407
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Solicitation Number:	59-P2407
Project Title:	Digital Marketing Services Ag MBA
Description:	North Carolina Agricultural and Technical State University is seeking proposals from qualified vendors to provide Artificial Intelligence (AI)-assisted, data-driven enrollment digital marketing services in support of the University’s Double Masters Ag MBA Program, jointly administered by the College of Agriculture & Environmental Sciences (CAES) and the Willie A. Deese College of Business & Economics (COBE). The selected vendor will support recruitment, inquiry management, engagement, and enrollment growth for upcoming admission cycles, with an emphasis on continuity, data integrity, and sustained market presence. North Carolina Agricultural and Technical State University introduced a double master’s degree pathway for Spring 2026 that allows students to receive dual degrees in business administration and agricultural and environmental systems - all within two years. The CAES master’s degree features a concentration in agribusiness and food industry management. This innovative, is based on a 45-credit hour course of study jointly developed by the College of Agriculture and Environmental Sciences (CAES) and the Willie A. Deese College of Business and Economics and marks a historic milestone as the first double master’s degree pathway at N.C. A&T.
Opening Date:	3/20/2026 3:00 PM
Posted Date:	3/4/2026
Status:	Open
Department:	NORTH CAROLINA AGRICULTURE AND TECHNICAL STATE UNIVERSITY


Solicitation Number * 59-P2407	Department NORTH CAROLINA AGRICULTURE AND TECHNICAL STATE UNIVERSITY	Status Reason Open
Opening Date 2026-03-20T15:00:00.0000000	Posted Date * 2026-03-03T21:41:18.0000000Z	Primary Commodity Code Marketing and distribution
Mandatory Conference/Site Visit — —	Special Instructions —	Solicitation Type * Select RFP IFB RFI
Owner Roselyn Pinnix
Description North Carolina Agricultural and Technical State University is seeking proposals from qualified vendors to provide Artificial Intelligence (AI)-assisted, data-driven enrollment digital marketing services in support of the University’s Double Masters Ag MBA Program, jointly administered by the College of Agriculture & Environmental Sciences (CAES) and the Willie A. Deese College of Business & Economics (COBE). The selected vendor will support recruitment, inquiry management, engagement, and enrollment growth for upcoming admission cycles, with an emphasis on continuity, data integrity, and sustained market presence. North Carolina Agricultural and Technical State University introduced a double master’s degree pathway for Spring 2026 that allows students to receive dual degrees in business administration and agricultural and environmental systems - all within two years. The CAES master’s degree features a concentration in agribusiness and food industry management. This innovative, is based on a 45-credit hour course of study jointly developed by the College of Agriculture and Environmental Sciences (CAES) and the Willie A. Deese College of Business and Economics and marks a historic milestone as the first double master’s degree pathway at N.C. A&T.

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STATE OF NORTH CAROLINA

North Carolina A&T State University

Request for Proposal #: 59-P2407

Digital Marketing Services Ag MBA

Date of Issue: 3/3/2026

Proposal Opening Date: 3/20/2026

At 3:00 PM ET

Direct all inquiries concerning this RFP to:

Roselyn Pinnix

Purchasing Specialist

Email: rp003826@ncat.edu

Phone: 336.285.4970

STATE OF NORTH CAROLINA

Request for Proposal #

59-P2407

______________________________________________________

For internal State agency processing, including tabulation of proposals, provide your company’s eVP (Electronic

Vendor Portal) Number. Pursuant to G.S. 132-1.10(b) this identification number shall not be released to the public.

This page will be removed and shredded, or otherwise kept confidential, before the procurement file is made

available for public inspection.

This page shall be filled out and returned with your proposal.

Failure to do so may subject your proposal to rejection.

___________________________________________________

Vendor Name

______________________________

Vendor eVP#

Note: For a contract to be awarded to you, your company (you) must be a North Carolina registered Vendor in

good standing. You must enter the Vendor number assigned through eVP (Electronic Vendor Portal). If you do

not have a Vendor number, register athttps://evp.nc.gov/SignIn

Electronic responses ONLY will be accepted for this solicitation.

Ver: 11/2025

Proposal Number: 59-P2407

Vendor: __________________________________________

STATE OF NORTH CAROLINA

North Carolina A&T State University

Refer ALL Inquiries regarding this RFP to:

Roselyn Pinnix, Purchasing Specialist

rp003826@ncat.edu

336.285.4970

Request for Proposal #: 59-P2407

Proposals will be publicly opened: 3/20/2026

EXECUTION

In compliance with this Request for Proposals (RFP), and subject to all the conditions herein, the undersigned Vendor

offers and agrees to furnish and deliver any or all items upon which prices are bid, at the prices set opposite each item

within the time specified herein.

By executing this proposal, the undersigned Vendor understands that false certification is a Class I felony and certifies

that:

▪ this proposal is submitted competitively and without collusion (G.S. 143-54),

▪ none of its officers, directors, or owners of an unincorporated business entity has been convicted of any

violations of Chapter 78A of the General Statutes, the Securities Act of 1933, or the Securities Exchange Act of

1934 (G.S. 143-59.2), and

▪ it is not an ineligible Vendor as set forth in G.S. 143-59.1.

Furthermore, by executing this proposal, the undersigned certifies to the best of Vendor’s knowledge and belief, that:

▪ it and its principals are not presently debarred, suspended, proposed for debarment, declared ineligible or

voluntarily excluded from covered transactions by any Federal or State department or agency.

As required by G.S. 143-48.5, the undersigned Vendor certifies that it, and each of its sub-Contractors for any Contract

awarded as a result of this RFP, complies with the requirements of Article 2 of Chapter 64 of the NC General Statutes,

including the requirement for each employer with more than 25 employees in North Carolina to verify the work

authorization of its employees through the federal E-Verify system.

As required by Executive Order 24 (2017), the undersigned vendor certifies will comply with all Federal and State

requirements concerning fair employment and that it does not and will not discriminate, harass, or retaliate against

any employee in connection with performance of any Contract arising from this solicitation.

G.S. 133-32 and Executive Order 24 (2009) prohibit the offer to, or acceptance by, any State Employee associated with

the preparing plans, specifications, estimates for public contracts; or awarding or administering public contracts; or

inspecting or supervising delivery of the public contract of any gift from anyone with a contract with the State, or from

any person seeking to do business with the State. By execution of this response to the RFP, the undersigned certifies,

for Vendor’s entire organization and its employees or agents, that Vendor is not aware that any such gift has been

offered, accepted, or promised by any employees of your organization.

By executing this proposal, Vendor certifies that it has read and agreed to the INSTRUCTION TO VENDORS and the

NORTH CAROLINA GENERAL TERMS AND CONDITIONS incorporated herein. These documents can be accessed from

the ATTACHMENTS page within this document.

Ver: 11/2024

Proposal Number: 59-P2407

Vendor: __________________________________________

Failure to execute/sign proposal prior to submittal may render proposal invalid and it MAY BE REJECTED. Late

proposals shall not be accepted.

COMPLETE/FORMAL NAME OF VENDOR:

STREET ADDRESS:

P.O. BOX:

ZIP:

CITY & STATE & ZIP:

TELEPHONE

NUMBER:

TOLL FREE TEL. NO:

PRINCIPAL PLACE OF BUSINESS ADDRESS IF DIFFERENT FROM ABOVE (SEE INSTRUCTIONS TO VENDORS ITEM #21):

PRINT NAME & TITLE OF PERSON SIGNING ON BEHALF OF VENDOR:

VENDOR’S AUTHORIZED SIGNATURE*:

DATE:

EMAIL:

VALIDITY PERIOD

Offer shall be valid for at least sixty 60 days from date of bid opening, unless otherwise stated here: ______ days, or

if extended by mutual agreement of the parties in writing. Any withdrawal of this offer shall be made in writing,

effective upon receipt by the agency issuing this RFP.

ACCEPTANCE OF PROPOSAL

If your proposal is accepted, all provisions of this RFP, along with the written results of any negotiations, shall constitute

the written agreement between the parties (“Contract”). The NORTH CAROLINA GENERAL TERMS AND CONDITIONS

are incorporated herein and shall apply. Depending upon the Goods or Services being offered, other terms and

conditions may apply, as mutually agreed.

FOR STATE USE ONLY: Offer accepted and Contract awarded this________ day of __________, 20____, as

indicated on

The attached certification, by ____________________________________________________________________.

(Authorized Representative of North Carolina A&T State University)

Ver: 11/2025

Proposal Number: 59-P2407

Vendor: __________________________________________

Contents

1.0 PURPOSE AND BACKGROUND .............................................................................................5

2.0 GENERAL INFORMATION.......................................................................................................5

2.1 REQUEST FOR PROPOSAL DOCUMENT .........................................................................................5

2.2 E-PROCUREMENT FEE.................................................................................................................5

2.3 NOTICE TO VENDORS REGARDING RFP TERMS AND CONDITIONS ..................................................6

2.4 RFP SCHEDULE ...........................................................................................................................6

2.5 PROPOSAL QUESTIONS...............................................................................................................6

2.6 PROPOSAL SUBMITTAL...............................................................................................................7

2.7 PROPOSAL CONTENTS ................................................................................................................8

2.8 ALTERNATE PROPOSALS .............................................................................................................8

2.10 DEFINITIONS, ACRONYMS, AND ABBREVIATIONS ...................................Error! Bookmark not defined.

3.0 METHOD OF AWARD AND PROPOSAL EVALUATION PROCESS.......................................8

3.1 METHOD OF AWARD..................................................................................................................8

3.2 CONFIDENTIALITY AND PROHIBITED COMMUNICATIONS DURING EVALUATION .............................9

3.3 PROPOSAL EVALUATION PROCESS...............................................................................................9

3.4 EVALUATION CRITERIA .............................................................................................................10

3.5 PERFORMANCE OUTSIDE THE UNITED STATES ............................................................................13

3.6 INTERPRETATION OF TERMS AND PHRASES................................................................................13

4.0 REQUIREMENTS ........................................................................................................................13

4.1 PRICING................................................................................................................................13

4.2 FINANCIAL STABILITY ........................................................................................................14

4.3 HUB PARTICIPATION ..........................................................................................................14

4.4 VENDOR EXPERIENCE........................................................................................................14

4.5 BACKGROUND CHECKS.....................................................................................................14

4.6 PERSONNEL.........................................................................................................................14

4.7 VENDOR’S REPRESENTATIONS ........................................................................................15

4.8 AGENCY INSURANCE REQUIREMENTS MODIFICATION .................................................15

4.9 SUBCONTRACTORS............................................................................................................15

4.10 SECRETARY OF STATE REGISTRATION...........................................................................15

5.0 SPECIFICATIONS AND SCOPE OF WORK/SERVICES .......................................................16

5.1 GENERAL .............................................................................................................................16

5.2 SPECIFICATIONS, TASKS, & DELIVERABLES ..................................................................16

5.3 PROJECT ORGANIZATION.........................................................Error! Bookmark not defined.

Ver: 11/2025

This page summarizes the opportunity, including an overview and a preview of the attached documents.

* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.

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Digital Marketing Services Ag MBA

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