Digital Marketing Services

Agency: Government of Alberta
State: Alberta
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Sep 10, 2025
Due Date: Oct 3, 2025
Solicitation No: AB-2025-05901
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Description

Open & Competitive Opportunity • Request for Proposal
Open
University of Lethbridge
The University of Lethbridge (U of L) is seeking proposals from experienced and qualified firms to assist in developing a longitudinal digital/social media marketing campaign to raise awareness of the school amongst the Canadian general public; and to specifically promote The Dhillon School of Business (DSB) educational programs (i.e. degrees/diplomas). This campaign is separate from, but will consider and be coordinated with the marketing, communications and recruitment activities undertaken by the ULethbridge central marketing team. The overall objective of the campaign is to increase applications and enrollments in specific DSB programs through digital advertising, conversion rate optimization and admission cycle optimization.
APC Reference # AB-2025-05901
Category Services
Posting Date • Time Sep 10, 2025 • 2:00 pm (MT)
Closing Date • Time Oct 3, 2025 • 2:00:00 pm (MT)
Region(s) of Delivery Alberta, Lethbridge
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