Digital Marketing Partners for Student Recruitment Campaigns

SUNY Alfred is seeking Digital Marketing Partners to launch multiple Student Recruitment Digital Campaigns.

SUNY Alfred is soliciting proposals from qualified digital marketing firms to assist with targeted, short-term advertising campaigns. These campaigns will focus on increasing application submissions from prospective students throughout New York State and Pennsylvania, as well as promoting transfer opportunities and online learning program enrollment. Each campaign will run over a duration of 1-2 months, with anticipated campaign periods during key enrollment windows.

SUNY intends to make multiple awards under our discretionary authority, pursuant to NYS Education Law §355(5)(a), which is up to $125,000 for the above noted service. A sealed bid will not be held.

Selected partners will work closely with the college’s Enrollment and Marketing teams to develop and implement effective digital strategies that meet campaign goals, leverage regional targeting, and resonate with diverse audiences. Qualified firms should demonstrate expertise in digital advertising, including search engine marketing, social media ads, and display advertising with a data-driven approach.