Digital Marketing Campaign and Enrollment Management

Agency: State Government of North Carolina
State: North Carolina
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Oct 10, 2025
Due Date: Nov 3, 2025
Solicitation No: 59-59-P2399
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Description

Solicitation Number: 59-59-P2399
Project Title: Digital Marketing Campaign and Enrollment Management
Description: NC A&T SU Undergraduate/Graduate/PHD and Online admissions is sourcing a vendor/s for digital marketing strategies that has significant experiences specifically working with enrollment management and/or admissions offices for goal- oriented results. This vendor will complement existing recruitment and marketing strategy by expanding the multi-channel communications impact to prospective students throughout the admissions lifecycle. The vendor will provide trackable metrics to calculate return-on- investment (ROI) for each digital marketing campaign as well as frequent assessment throughout the duration of the contract
Opening Date: 11/3/2025 3:00 PM
Posted Date: 10/11/2025
Status: Open
Department: NORTH CAROLINA AGRICULTURE AND TECHNICAL STATE UNIVERSITY
Solicitation Number
*
59-59-P2399
Department
NORTH CAROLINA AGRICULTURE AND TECHNICAL STATE UNIVERSITY
Status Reason
Open
Opening Date
2025-11-03T15:00:00.0000000
Posted Date
*
2025-10-10T17:21:51.0000000Z
Commodity Code
Advertising agency services
Mandatory Conference/Site Visit
2025-10-17T04:00:00.0000000Z
Special Instructions
https://ncat.zoom.us/j/96372091962?pwd=6PsEQ4Nhlg7fmcaPGB0a6W7m4qOd8n. 1 Meeting ID: 963 7209 1962 Passcode: 449946
Solicitation Type
*
Select RFP IFB RFI
Description
NC A&T SU Undergraduate/Graduate/PHD and Online admissions is sourcing a vendor/s for digital marketing strategies that has significant experiences specifically working with enrollment management and/or admissions offices for goal- oriented results. This vendor will complement existing recruitment and marketing strategy by expanding the multi-channel communications impact to prospective students throughout the admissions lifecycle. The vendor will provide trackable metrics to calculate return-on- investment (ROI) for each digital marketing campaign as well as frequent assessment throughout the duration of the contract
Attachments
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