Digital Marketing Agency

Agency: The University of Texas at Austin
State: Texas
Type of Government: State & Local
NAICS Category:
  • 541810 - Advertising Agencies
Posted Date: Nov 27, 2025
Due Date: Jan 7, 2026
Solicitation No: 721-26022
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Project: Digital Marketing Agency
Ref. #: 721-26022
Type: RFP
Status:
Open
Open Date: Nov 26th 2025, 2:00 PM CST
Questions Due Date: Dec 12th 2025, 2:00 PM CST
Contact Information: Rocio Torres, purchasing-RFP@austin.utexas.edu
Close Date: Jan 7th 2026, 2:30 PM CST

Project Description: The University of Texas at Austin (“UT Austin” or “University”) seeks responses from qualified digital marketing agencies to support lead generation for its Computer and Data Science Online (CDSO) programs. The Department of Computer Science (UTCS) at The University of Texas at Austin is consistently ranked among the top ten programs in the nation by U.S. News & World Report. With more than 6,500 students enrolled across all programs, UTCS is one of the largest and most influential hubs for computer science research and education worldwide. The Department maintains strong ties to Austin’s thriving technology sector and leads innovation in areas including artificial intelligence, robotics, quantum computing, and cybersecurity.
To expand access to its world-class faculty and curriculum, UTCS launched its first fully online graduate degree in Computer Science (MSCS) in 2019. Building on strong demand, additional programs followed:
• M.S. in Data Science (MSDS, launched 2021)
• M.S. in Artificial Intelligence (MSAI, launched 2024)
• Graduate Certificate in Artificial Intelligence and Machine Learning (CAIML, launched 2025)
Together, these offerings comprise Computer and Data Science Online (CDSO). Enrollment across CDSO programs now approaches 5,000 students, achieved largely through organic growth.


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