Department of Commerce Marketing & Advertising Services RFP

Agency: State Government of Ohio
State: Ohio
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Apr 22, 2025
Due Date: May 6, 2025
Solicitation No: SRC0000030130
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Description

Solicitation ID: SRC0000030130
Solicitation Name: Department of Commerce Marketing & Advertising Services RFP
Original Begin Date: 4/22/2025 4:01:02 PM
Begin Date: 4/22/2025 4:01:02 PM
End Date: 5/6/2025 4:00:00 PM
Inquiry End Date: 4/29/2025 4:00:00 PM
Commodity: Marketing plans
MBE Set Aside: MBE Set Aside
Agency: COM100000 Administration COMTUSG
COM100000 Administration RFTR
Solicitation Status: Open for Bidding
Solicitation Type: Request For Proposal (RFP) (Double Envelope)

Solicitation General Information
In an MBE set-aside solicitation, only those bidders/suppliers with an active MBE certification at the time the solicitation closes can submit a response
Solicitation ID
SRC0000030130
Solicitation Name
Department of Commerce Marketing & Advertising Services RFP
RFx Type
Request For Proposal (RFP) (Double Envelope)
Lot #
1
Solicitation Status
Open for Bidding
Round #
1
MBE Set Aside
Begin Date
4/22/2025 4:01:02 PM (ET)
Amendment?
End Date
5/6/2025 4:00:00 PM (ET)
Inquiry End Date
4/29/2025 4:00:00 PM
Summary
Commerce is seeking a contractor with a proven track record for marketing and creative excellence and expertise in digital advertising concepts that increase awareness and drive action. These services may include photography, videography, Public Service Announcement scripting and development, digital advertising creative and copy development, including graphic design assistance. COM also is need of a group to pinpoint successful digital and social media advertising techniques, TV/radio/social media and billboard buys and event marketing support, and campaign development.

This RFP is not to seek services to promote one specific campaign or initiative, but the intent is to secure a partner that is able to work with the Department through the year to provide services as needed. The selected contractor must utilize appropriate brand font and colors and work as an extension of the Commerce communication’s team. The contractor must be flexible and have the capacity to support the Department as various needs arise throughout the year.

Agencies may partner with subcontractors to create a team that can deliver high-quality results; however, there must be one “lead” contractor that is primarily responsible for strategic guidance of the

campaign and management of all partners/subcontractors. All billing would need to be managed through the lead contractor. Sub-contractors are invited and encouraged to participate in meetings with COM based on their expertise.

Agencies shall immediately transfer ownership and possession to COM all content that relates to Ohio law and/or practice developed for any marketing campaigns or outreach created or disseminated upon termination of any Awarded Contract.

Process
Ship To
Contracting Entity
COM100000 Administration COMTUSG
1 Record(s)
Participating Agencies
COM100000 Administration RFTR
1 Record(s)
Solicitation Documents
Keywords
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Title Type Att. Validity End Date Validity End Date
Affirmation & Disclosure Public Solicitation Documents (Approved)
RFP Public Solicitation Documents (Approved)
2 Record(s)
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* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.