CRM Solutions for Student Lifecycle and Communications

B250003

Posted

Jessica Gossett

(903) 886-5220

Jessica.Gossett@tamuc.edu

5/9/2025

3:00 PM

751

21+ Days for Solicitation Notice

4/17/2025

4/17/2025 2:48 pm

92000-Data Processing, Computer, Programming, And Software Services;
20937-*Data Processing Software, Mini/Mainframe Computer;
92024-*Data Conversion Services;

EastTexas A&M University seeks to implement an Enterprise Customer RelationshipManagement (CRM) system to track prospective students from inquiry toenrollment. The CRM system will integrate seamlessly with our StudentInformation System (SIS) i.e., Ellucian Banner, Document Management Systemi.e., Laserfiche, and CommonApp Applications, streamlining communicationprocesses while managing application workflows and document data. Additionally,the CRM will automate tasks, improve lead conversion rates, and fostermeaningful student engagement through personalized interactions at every stageof the enrollment funnel. It will facilitate personalized communication,efficiently manages student inquiries, and centralizes key student data,enabling quicker responses and tailored support. Beyond improving studentservices, a CRM will strengthen recruitment, retention, and alumni engagementby providing data-driven insights for informed decision-making. By ensuringtimely and relevant interactions, it boosts operational efficiency and enhancesoverall institutional effectiveness, benefiting both students and staff.