Comprehensive Tourism Branding, Marketing

Agency:	City of Doraville
State:	Georgia
Type of Government:	State & Local
NAICS Category:	541613 - Marketing Consulting Services
Posted Date:	Sep 3, 2026
Due Date:	Oct 5, 2026
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

Description

The City of Doraville (“City” or “Doraville”) is seeking proposals from qualified branding, marketing, tourism, and strategic communications firms to develop a comprehensive tourism brand, marketing strategy, implementation framework, and campaign identity that authentically represents Doraville and positions the community for future tourism growth.

The selected firm will conduct research and discovery, engage community and tourism stakeholders, evaluate Doraville’s competitive position, identify and articulate the community’s most compelling tourism assets, develop a unified brand and messaging platform, and create a practical strategic marketing plan that can guide implementation over the initial contract term and anticipated renewal periods. The City seeks a brand that is authentic, memorable, sustainable, and capable of being embraced and consistently used by residents, businesses, elected officials,

Attached Document :

ITB-RFP 26-005 Comprehensive Tourism Branding, Marketing.pdf

Attachment Preview

Request for Proposals (“RFP”)

City of Doraville

Comprehensive Tourism Branding, Marketing &

Strategic Communications Services

RFP Issue Date:

September 3, 2026

Questions Due:

September 18, 2026

Proposals Due:

October 5, 2026

Point of Contact

Gary Marshall

Assistant Director of Finance

Email: gary.marshall@doravillega.us

Phone: 770-451-8745

City of Doraville – Comprehensive Tourism Branding, Marketing & Strategic Communications RFP

City of Doraville Comprehensive Tourism Branding, Marketing

ITB 26-005

September 2026

1. RFP Purpose

The City of Doraville (“City” or “Doraville”) is seeking proposals from qualified branding, marketing, tourism,

and strategic communications firms to develop a comprehensive tourism brand, marketing strategy,

implementation framework, and campaign identity that authentically represents Doraville and positions the

community for future tourism growth.

The selected firm will conduct research and discovery, engage community and tourism stakeholders, evaluate

Doraville’s competitive position, identify and articulate the community’s most compelling tourism assets,

develop a unified brand and messaging platform, and create a practical strategic marketing plan that can

guide implementation over the initial contract term and anticipated renewal periods.

The City seeks a brand that is authentic, memorable, sustainable, and capable of being embraced and

consistently used by residents, businesses, elected officials, community organizations, tourism partners, and

visitors.

2. Project Objectives

The selected consultant will be expected to:

 Develop a thorough understanding of Doraville, its community character, tourism assets, visitor

opportunities, and existing marketing efforts.

 Identify Doraville’s competitive advantages and opportunities for differentiation as a tourism destination.

 Build informed consensus among community leaders and key stakeholders around the destination’s

positioning and marketing direction.

 Develop clear, compelling messaging that differentiates Doraville and can be consistently used across

marketing and communications platforms.

 Develop a cohesive visual identity and campaign framework that complements the City’s existing identity

and supports tourism promotion.

 Create a unified campaign concept that can be implemented across tourism communications,

advertising, digital platforms, events, promotional materials, and other appropriate channels.

 Prepare a comprehensive strategic marketing plan based on research, stakeholder input, the approved

brand strategy, and the available marketing budget.

 Provide practical implementation tools, recommendations, and standards that support long-term brand

consistency and effective marketing execution.

3. Background and Project Context

Doraville is undertaking this project to establish a clear and compelling tourism identity and a coordinated

marketing strategy that reflects the community as it exists today while supporting its future tourism potential.

The City intends for the resulting strategy and brand platform to serve as a foundation for coordinated tourism

marketing and communications. The selected consultant should consider the City’s existing identity, assets,

City of Doraville – Comprehensive Tourism Branding, Marketing & Strategic Communications RFP

City of Doraville Comprehensive Tourism Branding, Marketing

ITB 26-005

September 2026

programs, businesses, events, digital presence, and other relevant efforts and should recommend ways to

build upon existing strengths.

Proposers should clearly explain how their proposed tourism brand, tagline, campaign, and visual system

would relate to and complement the existing City/community logo. Any recommendation concerning

modification or use of the existing logo should be clearly identified in the proposal.

4. Scope of Services

The following represents the minimum anticipated scope of services. Proposers may recommend additional

or modified approaches when they believe those approaches will better achieve the project objectives. Any

such recommendations should be clearly identified and explained.

4.1 Phase One – Research and Discovery

Community Immersion

The consultant shall conduct a community immersion experience designed to understand Doraville firsthand

from the perspective of a resident and visitor/tourist. The experience should consider tourism assets,

attractions, hotels, restaurants, shopping, events, public spaces, transportation/accessibility, visitor

experience, and other relevant factors.

The proposal shall describe the consultant’s immersion methodology, anticipated participants/staff,

estimated time commitment, and expected outcomes.

Stakeholder Research and Engagement

The consultant shall propose and conduct a stakeholder engagement process appropriate to the project. The

process should identify perspectives that will inform brand positioning, target audiences, messaging, and

implementation.

Proposers should describe their recommended approach to interviews, focus groups, workshops, surveys,

and/or other engagement methods, including anticipated participants, sample sizes where applicable,

methodology, staffing, and how findings will be incorporated into the final strategy.

Competitive Analysis

The consultant shall compare Doraville with other communities for purposes of evaluating tourism positioning

and competitive opportunity. The analysis shall consider, as applicable, tourism assets, hotels, attractions,

restaurants, shopping, events, destination branding, digital presence, marketing activity, target audiences,

and other relevant factors.

The analysis should identify competitive advantages and gaps and provide specific recommendations

regarding how Doraville should be positioned as a tourism destination.

Research Findings

The consultant shall synthesize research and engagement findings into a clear assessment of Doraville’s

current tourism position, opportunities, challenges, target audiences, and potential points of differentiation.

City of Doraville – Comprehensive Tourism Branding, Marketing & Strategic Communications RFP

City of Doraville Comprehensive Tourism Branding, Marketing

ITB 26-005

September 2026

4.2 Phase Two – Brand Strategy and Messaging

Brand Strategy Development

Based upon research, stakeholder interviews, surveys, workshops, and competitive analysis, develop a

comprehensive tourism brand strategy addressing, at a minimum:

 Destination/community positioning

 Destination personality and brand character

 Brand promise

 Key differentiators and unique selling propositions

 Target audiences and priority visitor segments

 Value proposition

 Elevator speech/concise destination description

 Recommended tone and voice

 Strategic implications for marketing and communications

Tourism Messaging Platform

Develop strategic messaging for Doraville as a tourism destination that can be adapted and consistently used

across advertising, digital platforms, social media, websites, events, promotional materials, presentations,

partner communications, and other appropriate channels.

The messaging platform should include core messages and supporting messages appropriate to the identified

target audiences and positioning.

4.3 Phase Three – Visual Identity and Campaign Development

Tourism Visual Identity

Develop a cohesive visual identity system that supports the approved tourism brand strategy and

complements the existing City/community logo. Proposers shall clearly describe the recommended

relationship between the tourism identity and the existing City identity.

Integrated Campaign Development

Develop a tourism marketing campaign concept that unifies community tourism communications under a

recognizable identity and can be implemented across multiple channels. The campaign should be adaptable

to the City’s available budget and future marketing priorities.

Campaign applications and concepts should address, as appropriate:

 Wayfinding concepts

 Website/digital implementation

 Advertising

 Promotional items and sample applications

 Presentation templates

 E-signatures

 Social and digital marketing applications

 Other recommended tourism marketing materials

City of Doraville – Comprehensive Tourism Branding, Marketing & Strategic Communications RFP

City of Doraville Comprehensive Tourism Branding, Marketing

ITB 26-005

September 2026

4.4 Phase Four – Strategic Marketing Plan and Implementation

Prepare a comprehensive strategic marketing plan based on research findings, the approved brand strategy,

identified audiences, competitive analysis, and the City’s available marketing budget.

The plan should provide practical implementation guidance, including recommended strategies, tactics,

channels, priorities, timing, responsibilities, budget considerations, and measurable performance indicators.

The consultant shall also provide implementation recommendations describing how the City/CVB can

maintain brand consistency and transition from strategy development to ongoing marketing execution.

5. Minimum Final Deliverables

At a minimum, the selected consultant shall provide:

 Executive summary

 Community/tourism research findings

 Stakeholder engagement findings

 Survey results, where surveys are conducted

 Competitive analysis

 Brand strategy document

 Brand positioning statement

 Target audience recommendations

 Brand standards manual

 Tourism campaign concept

 Marketing examples and sample applications

 Digital assets and appropriate source/native files

 Strategic marketing plan based on the approved strategy, research findings, and available budget

 Implementation recommendations and tools

 Presentation to elected officials, City/CVB leadership, and/or designated stakeholders

6. Project Schedule

The City anticipates the following procurement and project schedule. Dates are subject to change by the City.

Milestone

RFP Issued

Questions Due

Proposals Due

Finalists Selected / Interviews

Consultant Selection

Anticipated Date

September 3, 2026

September 18, 2026

October 5, 2026

October 16, 2026

November 11, 2026

7. Proposal Requirements

To facilitate a consistent and equitable evaluation, proposals should be organized in the following order and

address each item below.

City of Doraville – Comprehensive Tourism Branding, Marketing & Strategic Communications RFP

This page summarizes the opportunity, including an overview and a preview of the attached documents.

Get Government Bids Like This by Email Receive daily bid alerts that match your keywords, business categories, and target regions.

View Sample Report Start Free Trial

Comprehensive Tourism Branding, Marketing

Description

Attachment Preview

See Also