Comprehensive Social Media Advertising Program for ICE Rapid Recruitment Effort

Agency: HOMELAND SECURITY, DEPARTMENT OF
State: District of Columbia
Type of Government: Federal
FSC Category:
  • R - Professional, Administrative and Management Support Services
NAICS Category:
  • 541830 - Media Buying Agencies
Set Aside: SBA Certified Women-Owned Small Business (WOSB) Program Sole Source (FAR 19.15)
Posted Date: Aug 1, 2025
Due Date: Aug 11, 2025
Solicitation No: 70CMSW
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Description

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Comprehensive Social Media Advertising Program for ICE Rapid Recruitment Effort
Active
Contract Opportunity
Notice ID
70CMSW
Related Notice
Department/Ind. Agency
HOMELAND SECURITY, DEPARTMENT OF
Sub-tier
US IMMIGRATION AND CUSTOMS ENFORCEMENT
Office
MISSION SUPPORT WASHINGTON
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General Information
  • Contract Opportunity Type: Sources Sought (Original)
  • Original Published Date: Aug 01, 2025 09:30 am EDT
  • Original Response Date: Aug 11, 2025 07:00 am EDT
  • Inactive Policy: 15 days after response date
  • Original Inactive Date: Aug 26, 2025
  • Initiative:
    • None
Classification
  • Original Set Aside: SBA Certified Women-Owned Small Business (WOSB) Program Sole Source (FAR 19.15)
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541830 - Media Buying Agencies
  • Place of Performance:
    Washington , DC 20536
    USA
Description

The purpose of this Request For Information (RFI) is to seek capability statements from potential sources to support U.S. Immigration and Customs Enforcement (ICE) with its rapid recruitment of 14,050 personnel across ICE through a comprehensive social media advertising program. This is a critical priority. ICE has an immediate need to begin recruitment efforts and requires specialized commercial advertising experience, established infrastructure, and qualified personnel to activate without delay. This effort ties to a broader national initiative and awareness saturation initiative aimed at dominating both digital and traditional media channels with urgent, compelling recruitment messages. ICE positions to be filled include Enforcement and Removal Operations Officers, Homeland Security Investigations Agents, ICE Attorneys, and Support Staff.


Attachments/Links
Contact Information
Contracting Office Address
  • 500 12TH ST SW
  • WASHINGTON , DC 20024
  • USA
Primary Point of Contact
Secondary Point of Contact
History
  • Aug 01, 2025 09:30 am EDTSources Sought (Original)
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