Choose Iowa Horticulture and Fiber Focus Groups

Bid Number

2025 - 002

Solicitation

Choose Iowa Horticulture and Fiber Focus Groups

Solicitation Type

Request for Proposals

County

Polk

Description

Choose Iowa is a program within the Iowa Department of Agriculture (IDALS) to identify and promote food, beverages, and ag products that are from Iowa. During the most recent legislative cycle, the program was given a directive to expand promotional efforts to include horticulture and fiber goods from Iowa. Previously, the program only focused on food and beverages. As these expansions roll out, there is a need for focus groups held around these topics since horticulture and fiber goods are such a vast field and so different from food and beverages. The thought would be that we would hold two types of focus groups “Growers/Producers” and “Customers.”

For Producers, we would like to learn what they see as the strengths/challenges of producing and selling their particular products in Iowa, and how we could best serve them. Since horticulture is such a broad umbrella, there may be a need to divide this out into several groups (i.e. greenhouses, flower farms, Christmas tree farms, etc.)

From Customers, we would like to learn what they look for when it comes to flowers, plants, Christmas trees, etc. that are from Iowa. We also would like to understand what consumers find valuable, and their willingness to purchase horticulture products specifically from Iowa.

One of the goals of these focus groups is to be able to define criteria for identifying horticulture products from Iowa.

Number

009

Name

Agriculture and Land Stewardship

Address 1

502 E 9th St

Address 2

City/State/Zip

Des Moines, IA 50319

Contact Name

Jonathan Koele

Contact Title

Accountant 2

Contact Email

jonathan.koele@iowaagriculture.gov

Contact Phone Number

(515) 281-6877

Contact Phone Extension

Contact Other Number

Contact Fax Number

From

1/4/2025 10:03:00 AM

Until

1/27/2025 9:00:00 AM