Campaigns for prospective Undergraduate&Graduate students

SUNY ESF is looking for a full-service marketing agency to help run multiple campaigns for prospective undergraduate students and graduate students. Specifically, we are looking for agencies with deep knowledge of Search Engine Marketing (SEM) and bandwidth to build marketing elements to both raise brand awareness and recruit. The first and main task will be to run the campaign for the prospective undergraduate student community from September, 2025 through March, 2026, and to do so with specific regions agreed upon. The ideal agency will work with the creative aspects the campus can contribute to enhance visibility across search engines and to help bring together the important overlaps of all the programs we offer, which might include working to also engage with marketing our MPS and micro credentials. Proposals should include details for a paid media plan, including implementation, preferred platform integration, performance reporting, and project management, with a gross media outline.

SUNY ESF intends to make an award under our discretionary authority pursuant to NYS Education Law Section 355(5)(a), which is up to $125,000, for the above-noted commodity/product or service. A sealed bid will not be held. If you are interested in providing a proposal for the above service, you must contact the appropriately designated Campus Contact in this advertisement within fifteen (15) business days of this Advertisement Notice.

This procurement is subject to NYS Finance Law Sections 139 j&k, AKA the Lobbying Law. Therefore, vendors are cautioned that the only permissible contact for this procurement is the individual listed below. Contacting any other individuals at ESF in connection with this advertisement may constitute a violation of New York State Finance Law. Failure to comply with this requirement can range from no contract award to debarment from sales to any NYS agency.

Vendors responding to this advertisement shall be required to complete and submit applicable documents related to NYS Finance Law Sections 139 j&k,.

Vendors responding to this advertisement must submit valid and current NYS “Workers’ Compensation and Disability Forms”.

7557-107 - MWBE Utilization Plan must be submitted with quotes