BRAND PERCEPTION AND TRAVELER INSIGHT STUDY

Agency: City of Frisco
State: Texas
Type of Government: State & Local
NAICS Category:
  • 541690 - Other Scientific and Technical Consulting Services
  • 541990 - All Other Professional, Scientific, and Technical Services
Posted Date: Jun 1, 2025
Due Date: Jun 20, 2025
Solicitation No: 2505-088
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Description

Project: BRAND PERCEPTION AND TRAVELER INSIGHT STUDY
Ref. #: 2505-088
Type: RFP
Status:
Open
Open Date: May 30th 2025, 12:00 PM CDT
Intent to Bid Due Date: Jun 20th 2025, 2:00 PM CDT
Questions Due Date: Jun 13th 2025, 4:00 PM CDT
Close Date: Jun 20th 2025, 2:00 PM CDT

Project Description: Visit Frisco invites qualified research firms or consultants to submit proposals to conduct a comprehensive Brand Perception and Traveler Insight Study. This research will focus on understanding how leisure travelers perceive our destination, their awareness levels, knowledge gaps, motivators and deterrents to visitation, and our positioning relative to neighboring North Texas destinations.
This study is intended to inform future marketing, branding, and messaging strategies.


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