BRAND PERCEPTION AND TRAVELER INSIGHT STUDY

Agency:	City of Frisco
State:	Texas
Type of Government:	State & Local
NAICS Category:	541690 - Other Scientific and Technical Consulting Services 541990 - All Other Professional, Scientific, and Technical Services
Posted Date:	Jun 1, 2025
Due Date:	Jun 20, 2025
Solicitation No:	2505-088
Original Source:	Please Login to View Page
Contact information:	Please Login to View Page
Bid Documents:	Please Login to View Page

Project: BRAND PERCEPTION AND TRAVELER INSIGHT STUDY

Ref. #: 2505-088

Type: RFP

Status:

Open

Open Date: May 30th 2025, 12:00 PM CDT

Intent to Bid Due Date: Jun 20th 2025, 2:00 PM CDT

Questions Due Date: Jun 13th 2025, 4:00 PM CDT

Close Date: Jun 20th 2025, 2:00 PM CDT

Project Description: Visit Frisco invites qualified research firms or consultants to submit proposals to conduct a comprehensive Brand Perception and Traveler Insight Study. This research will focus on understanding how leisure travelers perceive our destination, their awareness levels, knowledge gaps, motivators and deterrents to visitation, and our positioning relative to neighboring North Texas destinations.
This study is intended to inform future marketing, branding, and messaging strategies.

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BRAND PERCEPTION AND TRAVELER INSIGHT STUDY

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