Booth Rentals for Recruiting in New Hampshire

The New Hampshire National Guard is seeking to engage potential recruits, both male and female, aged 18-32, across the state of New Hampshire. To reach this demographic, a comprehensive marketing strategy is required, utilizing tactics that resonate with this age group.

The primary focus is on recruiting efforts at high-impact events such as concerts, sporting events, and large gatherings, spanning from mid-August to December 2025.

Marketing goals: Attracting qualified candidates, increasing awareness of National Guard opportunities and benefits, and building a stronger presence within New Hampshire communities.

Marketing considerations and strategies

• Event Selection and Maximization:
  
  
  
  • popular concerts, sporting events, and large gatherings in New Hampshire during the specified timeframe (mid-August to December 2025).
  
  
  • Focus on events known to attract the 18-32 age group
  
  
  • Strategically place booth rentals in high-traffic areas to maximize visibility and interaction. What locations offer the most foot traffic?
  
  
  
  

In responding to this sources sought, interested potential parties shall include:

1. A brief description of how your organization can help the New Hampshire National Guard target the specified demographic (male and female ages 18-32) at concerts, sporting events, or large events from mid-August to December 2025.


2. An indication of your business size status and any socio-economic categories you are currently registered under.


3. Your CAGE code.


4. Your Unique Entity ID.