Athletic Marketing and Media Program

Athletic Marketing and Media Program

01/03/2025 02:00 PM

RFP

Stephanie_J_Dorah@mcpsmd.org

The purpose of this Request For Proposal (RFP) is to secure a firm to manage the marketing and media for the Montgomery County Public Schools (MCPS or The District) interscholastic athletics program, as outlined in the Scope of Services (3.0). The firm will work directly with the central Department of Athletics to manage all aspects of the implementation of this program. The overarching goals of this program are to: • Leverage and organize marketing opportunities to create and provide additional opportunities and programming for student-athletes, coaches, and the interscholastic athletics program • Streamline and utilize media platforms to promote the brand of MCPS Athletics • Fundraise and increase revenue to MCPS Athletics, which will directly serve student-athletes and the program • Provide a comprehensive and transparent marketing and media platform that will enhance the resources available to MCPS Athletics

• 9803.1 Athletic Marketing and Media Program 12 2 24.pdf 12/02/2024
• 9803.1 Cover Letter.pdf 12/02/2024
• 9803.1 Appendix A General Contract Articles.pdf 12/02/2024