Alberta International Education Marketing Campaign 2025-2027

Agency: Government of Alberta
State: Alberta
Type of Government: State & Local
NAICS Category:
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Dec 3, 2025
Due Date: Dec 19, 2025
Solicitation No: AB-2025-07494
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Description

Open & Competitive Opportunity • Request for Proposal
Open
Advanced Education
Alberta Advanced Education is initiating a multi‑phase international education marketing campaign to strengthen Alberta’s global presence and support publicly funded post‑secondary institutions in attracting qualified international students. This initiative aligns with Alberta 2030: Building Skills for Jobs, the International Education Strategy (2020), and the Ministry Business Plan (2025–2028). The campaign will deliver coordinated marketing, analytics, and creative services to ensure Alberta’s value proposition is clearly communicated to priority international audiences.

RFP Schedule of Events:
Evaluation of Proposals: December 22-23, 2025
Selection of Preferred Proponent: December 24, 2025

NOTWITHSTANDING THE NOTED DELIVERY DATE, the delivery date is an estimated date only. Refer to the RFP Document for delivery information.

Please direct questions to Marla Peckham at AE.Procurement@gov.ab.ca.
APC Reference # AB-2025-07494
Category Services
Posting Date • Time Dec 3, 2025 • 2:43 pm (MT)
Closing Date • Time Dec 19, 2025 • 2:00:59 pm (MT)
Region(s) of Delivery Alberta
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* Disclaimer: This website provides information about bids, requests for proposals (RFPs), or requests for qualifications (RFQs) for convenience only and does not serve as an official public notice. Individuals who wish to respond to or inquire about bids, RFPs, or RFQs should contact the relevant government department directly.