Agency of Record for Recruitment Marketing

Agency:	State Government of North Carolina
State:	North Carolina
Type of Government:	State & Local
NAICS Category:	541612 - Human Resources Consulting Services 541613 - Marketing Consulting Services
Posted Date:	Mar 31, 2025
Due Date:	Apr 30, 2025
Solicitation No:	115-6178
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Contact information:	Please Login to View Page
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Description

Solicitation Number:	115-6178
Project Title:	Agency of Record for Recruitment Marketing
Description:	The Pitt Community College Marketing Department is seeking an advertising/media agency to serve as our agency of record for media and web purchasing and placement as well as creative development of TV and radio commercials. The purpose of this Request for Proposal is to develop a direct relationship with an agency that can assist the college in consolidating its media marketing and purchasing efforts and help extend our brand to various target audiences. The objective is to develop a new branding campaign. Key elements will include opinion research for target markets, creation of digital advertising as well as traditional broadcast media. In the long term, the college desires to sustain a consistent brand image that supports the mission of the college to “educate and empower people for success.” The goal is to consolidate the college’s media advertising production and placement with one agency to simplify the coordination and billing process. The contracted agency will create, buy and place media for the resulting contract.
Opening Date:	4/30/2025 2:00 PM
Posted Date:	4/1/2025
Status:	Open
Department:	PITT COMMUNITY COLLEGE


Solicitation Number * 115-6178	Department PITT COMMUNITY COLLEGE	Status Reason Open
Opening Date 2025-04-30T14:00:00.0000000	Posted Date * 2025-03-31T19:47:36.0000000Z	Commodity Code Public relations and media relations services
Mandatory Conference/Site Visit — —	Special Instructions —
Description The Pitt Community College Marketing Department is seeking an advertising/media agency to serve as our agency of record for media and web purchasing and placement as well as creative development of TV and radio commercials. The purpose of this Request for Proposal is to develop a direct relationship with an agency that can assist the college in consolidating its media marketing and purchasing efforts and help extend our brand to various target audiences. The objective is to develop a new branding campaign. Key elements will include opinion research for target markets, creation of digital advertising as well as traditional broadcast media. In the long term, the college desires to sustain a consistent brand image that supports the mission of the college to “educate and empower people for success.” The goal is to consolidate the college’s media advertising production and placement with one agency to simplify the coordination and billing process. The contracted agency will create, buy and place media for the resulting contract.

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