Accelerating Market Readiness Program

This is a synopsis for a new five year open Broad Agency Announcement (BAA) for the Federal Highway Administration Office of Technical Services Accelerating Market Readiness (AMR) Program. The purpose of this BAA is listed below:

The purpose of this BAA is to solicit a variety of solutions that will support the strategic objectives of the AMR program The AMR program will provide resources for the rapid, national assessment of emerging innovations and for the development of objective-written documentation of these assessments. These activities are intended to help advance the innovations to a more complete market-ready status, which in turn should accelerate the adoption of the innovations by transportation agencies. In addition, the AMR program will:

• Provide a shared-risk environment to conduct field proof-of-concept activities for emerging innovations and technologies with the maximum potential to shorten the project delivery process, enhance roadway safety, and improve the performance of the transportation infrastructure.


• Provide sound, objective, detailed, and coordinated evaluation of the emerging innovations and technologies that are supported in the AMR program.


• Document and communicate the findings provided above throughout the transportation community to foster the advancement of the emerging innovations and technologies into more widespread adoption and practice.

FHWA’s strategic goals and objectives are described in more detail in the most current FHWA Strategic Plan, https://highways.dot.gov/sites/fhwa.dot.gov/files/2023-05/FHWA_Strategic_Plan_05.25.23.pdf.

The proposed solicitation number will be 693JJ325BAA0001. The open period of the BAA is anticipated to be October 29, 2024, through October 28, 2029.

It is anticipated that the first call under this BAA will be issued around the same time as the release of the BAA. Calls will specify the due dates for white papers.

Calls will specify the evaluation procedures specific to each call. However, evaluation is anticipated to include technical merit, past performance, cost/price, and small business subcontracting (if applicable).