2017 NAICS Definition

T = Canadian, Mexican, and United States industries are comparable.

541840 Media Representatives

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Illustrative Examples:

Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)


Cross-References. Establishments primarily engaged in--

• Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

2007 NAICS		2012 NAICS		2017 NAICS		Corresponding Index Entries
541840		541840		541840		Advertising media representatives (i.e., independent of media owners)
541840		541840		541840		Magazine advertising representatives (i.e., independent of media owners)
541840		541840		541840		Media advertising representatives (i.e., independent of media owners)
541840		541840		541840		Media representatives (i.e., independent of media owners)
541840		541840		541840		Newspaper advertising representatives (i.e., independent of media owners)
541840		541840		541840		Publishers' advertising representatives (i.e., independent of media owners)
541840		541840		541840		Radio advertising representatives (i.e., independent of media owners)
541840		541840		541840		Television advertising representatives (i.e., independent of media owners)