2017 NAICS Definition

T = Canadian, Mexican, and United States industries are comparable.

541830 Media Buying Agencies

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Cross-References. Establishments primarily engaged in--

• Selling time and space to advertisers for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and
• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

2007 NAICS		2012 NAICS		2017 NAICS		Corresponding Index Entries
541830		541830		541830		Media buying agencies
541830		541830		541830		Media buying services