Vision and Action Plan

The Prosperity Vision and Action Plan will include: 1) a five-year strategic plan and 2) an accompanying three-year implementation action plan. The strategic vision/plan document will establish an economic baseline, market context, and a clear vision including overarching economic goals and objectives. The action plan will outline the immediate actions necessary, outlining timelines and partners to implement the strategic vision in ways that can be tracked, measured, and evaluated.

The goal is to develop a set of strategic implementation programs, initiatives and policies to grow Santa Cruz County's real estate and sales tax base, retain businesses and grow local jobs, grow the workforce, and strategically grow targeted business sectors -- especially ones mitigating impacts of climate change, furthering equity, promoting automation/logistics innovation in current industry sectors, including mining, produce and binational brokerage industries, expanding enhanced binational trade, and promoting nature based economic opportunities. The plan's goals, objectives, and policies will prioritize actions to increase human, social, fiscal, manufacturing, and natural capital. The vision and action plan will create an overall brand, retain existing business and industry, and attract new business; at the same time, the County seeks to promote a prosperous community that is safe, accessible, efficient, resilient, sustainable, and engaging to all people. The County is seeking more than GDP growth, but rather a thoughtful plan that responds to market failure, responsibly develops common goods, and seeks to encourage and incentivize the type of development that will support existing businesses and improve economic resiliency.

Period of Contract: The term of a contract pursuant to this Request for Proposal (RFP) will be for a period of 12 months, tentatively scheduled to begin on December 1, 2022 and end December 1, 2023. Project completion is requested within nine months of the first kickoff meeting and proposals should provide a detailed schedule detailing how that deadline would be achieved.

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