Theater Advertising

Agency: Department of the Army
State: Michigan
Type of Government: Federal
FSC Category:
  • R - Professional, Administrative and Management Support Services
NAICS Category:
  • 541810 - Advertising Agencies
Set Aside: Total Small Business
Posted Date: Sep 21, 2017
Due Date: Sep 19, 2017
Solicitation No: W912JB17T2058
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Solicitation Number :
Notice Type :
Combined Synopsis/Solicitation / Cancelled
Synopsis :
Added: Sep 08, 2017 9:59 am Modified: Sep 14, 2017 9:52 am Track Changes
This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

The solicitation number is W912JB17T2058 and is being issued as a request for quotation (RFQ).
This solicitation document and incorporated provisions and clauses are in effect through Federal Acquisition Circular 2005-95.

This is a small business set aside. The NAICS is 541810 and the small business size standard is $15,000,000.

CLIN Description Quantity U/M
0001 Theater Advertising 1 Job
0002 Contractor Manpower Reporting 1 Job

The Michigan Army National Guard (MIARNG) has a requirement for Movie Theater Advertising. The vendor shall develop a strategy for placing theater advertising in specific theaters located in the State of Michigan. The purchase price of the advertising placement shall be included in the total quoted price. The MIARNG will provide logos, call to actions, and finished clips. Please see the attached Performance Work Statement for detailed specifications.

This requirement is firm fixed price. Pricing must be a fixed price for the entirety of work quoted. Quotes that are cost reimbursement for any portion of the requirement will not be accepted. All advertising services and associated ad placement must be quoted as a fixed price. Travel must be included in the purchase price, not as a separate line item. Travel will not be reimbursable.

Quotes must include price, technical approach and past performance information that is not more than three years old. Past performance information should include examples of work that is of the same nature and magnitude as the current requirement. Offers will be evaluated based on the Lowest Price, Technically Acceptable offer. Technical and past performance will be rated as Acceptable or Unacceptable. Offerors may provide multiple offers in accordance with FAR 52.212-1(e).

Offers are due at 3:00 pm, ET on 19 Sep 2017. Email quotes to Questions are due by 12:00 pm ET, 12 Sep 2017, and must be submitted via email. Questions will not be answered via telephone. Questions that occur after the cut off, but are considered to be significant to the requirement, will be accepted and discussed only with those vendors that have submitted a quote.

Amendment 0001 was posted on 14 Sep 17. Answers to questions were posted. In addition, changes to the PWS were posted. The period of performance was increased to 10 months, the number of weeks of advertising was changed to 32 weeks and the number of theaters was increased by 7. A signed SF30 shall be included with all quotes to ensure that the changes have been acknowledged.

The following provisions and clauses are applicable to this solicitation:
The provision at 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition. See attached addenda for quote instructions.
Offers should include a completed copy of the provision at 52.212-3, Offeror Representations and Certifications -- Commercial Items, with its offer. See addenda.
The clause at 52.212-4, Contract Terms and Conditions -- Commercial Items, applies to this acquisition. See addenda.
The clause at 52.212-5, Contract Terms and Conditions Required To Implement Statutes Or Executive Orders -- Commercial Items, applies to this acquisition. The additional FAR clauses cited in the clause are applicable to the acquisition. See addenda.
Added: Sep 20, 2017 1:27 pm

This solicitation is cancelled. The initial evaluation of quotes received from W912JB17T2058 indicated that certain aspects of the requirement needed further clarification.

The new solicitation number is W912JB17T2071 and is expected to be posted on 20 Sep 17.

Please consult the list of document viewers if you cannot open a file.
Theater Advertising Clauses
Other (Draft RFPs/RFIs, Responses to Questions, etc..)
Theater Advertising Clauses
Posted Date:
September 8, 2017
Description: Clauses and Provisions applicable to W912JB17T2058
Theater Advertising PWS
Other (Draft RFPs/RFIs, Responses to Questions, etc..)
Theater Advertising PWS
Posted Date:
September 8, 2017
Description: Performance Work Statement for Movie Theater Advertising
Amendment 1 Theater Advertising
Other (Draft RFPs/RFIs, Responses to Questions, etc..)
Amendment 1 Theater Advertising
Posted Date:
September 14, 2017
Description: SF 30 for Amendment 0001
Description: Attachment 1 - Theater Advertising Answers to Questions
Description: Attachment 2 - Revised PWS
Contracting Office Address :
Joint Forces Readiness Center-Building 30
3423 North Martin Luther King Jr. BLVD.

Lansing, Michigan 48906-2934
United States
Place of Performance :
Lansing RFSC
3423 N. Martin Luther King, Jr. Blvd.

Lansing, Michigan 48906
United States
Primary Point of Contact. :
Amanda E. Geissler,
Contract Specialist
Phone: 5174817849

Related Document

Sep 9, 2017[Combined Synopsis/Solicitation] Theater Advertising
Sep 15, 2017[Combined Synopsis/Solicitation] Theater Advertising

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