San Diego Regional FasTrak Customer Engagement, Marketing, Public Outreach, and Branding (RFP 5005443)

Agency: City of Santee
State: California
Type of Government: State & Local
Posted Date: Sep 14, 2018
Due Date: Oct 9, 2018
Bid Source: Please Login to View Page
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San Diego Regional FasTrak Customer Engagement, Marketing, Public Outreach, and Branding (RFP 5005443)

Proposals are due by 10/9/2018
SANDAG is seeking proposals from qualified firms for professional services to provide professional customer engagement, marketing, public outreach, and branding services for the Toll Operations division. The selected consultant will recommend and execute strategies that aim to educate customers and stakeholders about upcoming improvements to the regional tolling customer experience including the introduction of new 6C toll transponders, the upgrade to the automated pay points for cash and credit card paying customers and upgraded service options made possible through a new back office system (BOS). As part of the strategy development, the consultant will research and evaluate SANDAG’s current branding of the SR 125 toll road, also known as the South Bay Expressway, and the I-15 Express Lanes, in order to form recommendations that will best unify the facilities under a regional tolling network and enable a variety of marketing and public outreach efforts to educate residents about FasTrak in the San Diego region. The selected consultant is expected to perform any approved FasTrak customer engagement, marketing, public outreach, and branding services over the contract period.

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