Agency: Town of West Hartford
State: Connecticut
Type of Government: State & Local
NAICS Category:
  • 541611 - Administrative Management and General Management Consulting Services
  • 541990 - All Other Professional, Scientific, and Technical Services
Posted Date: Nov 27, 2020
Due Date: Dec 16, 2020
Solicitation No: 210012
Bid Source: Please Login to View Page
Contact information: Please Login to View Page
Bid Documents: Please Login to View Page

BID NUMBER: 210012
QUESTIONS: All questions should be received by DECEMBER 1, 2020 at 3:30 pm


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BID # 210012
Head Golf Professional
Rockledge Golf and Buena Vista Golf Courses
Contracted Position starting January 1, 2021
The Town of West Hartford is seeking proposal submissions from qualified
parties for Golf Professional services for the Town. Rockledge Golf Club is an
award-winning, 18-hole municipal golf course located in West Hartford, CT.
Known for its beautiful landscaping and meticulous maintenance, Rockledge
Golf Club has been voted Hartford Magazine's “Best Public Golf Course” for 11
consecutive years and one of Golf Digest's “Best Places to Play.” Located on 152
acres on South Main Street in the southern part of Town, Rockledge offers a
championship layout with a maximum total yardage of 6,436 yards. The course is
a par 72 for men and women.
Rockledge Golf Club is equipped with two practice greens, a driving range with
four target greens and a practice sand bunker. The facility includes a clubhouse
with a restaurant, driving range, locker rooms and pro shop. The average number
of rounds is 38,000 rounds and the course is normally open from late March
through December weather permitting.
The nearby Buena Vista Golf Course is a 9-hole executive-style course located in
the Buena Vista Recreation Complex.
The Golf Professional is responsible for the entire golf operation and excellent
experience of every member and guest during the golf season from March 1 to
November 30, or as determined by the Golf Course Superintendent and/or
Director of Leisure Services.
The Golf Professional will lead overall efforts and activities to foster and develop
an active and engaged member base, and to promote and welcome any and all
guests to the club.
With leagues and tournament schedules, the Golf Professional is responsible for
the smooth execution of these events and coordination of department calendars to
ensure a conflict free schedule.
The Golf Professional will have a staff of returning and or new employees, and
will be responsible for the scheduling and execution of the golf department
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responsibilities including outside operations, pro shop support and golf course
The Golf Professional will also be responsible to utilize and organize the tee
sheet and monitor all play to ensure all golfers can enjoy their round of golf.
The Golf Professional will coordinate and run a junior golf program, complete
with summer camp, personalized and group lessons and PGA Jr league.
The Golf Professional will manage his/her own pro shop and be responsible for
maintaining stock sufficient to satisfy the membership and tracking pro shop
Outside Operations
o Management of cart fleet and staging
o Daily upkeep of driving range including picking balls, and clearing and sanding tees
o Maintaining standards of member and guest service
Golf course management
o Weekly coordination with superintendent on course conditions, any maintenance issues,
upcoming course maintenance needs
o Oversight of daily course setup with special attention to tournaments and events
o Lead the organization of member and outside tournament operations while working
closely with grounds superintendent
o Required weekly updates of golf course and golf play news to Department Director
Clinics and Jr golf/ Golf Camp
o Annual junior clinic
o JR PGA league
o Ladies clinics, weekly / monthly
o Pro may share revenue from camps or youth clinics offered through Leisure Services
Golf lessons
o Lessons are encouraged as a service to our members and a draw for public players and
possible new members
o Club facilities include a driving range with grass and mat tees
o Course available for playing lessons
o Pro keeps revenue from lessons
Pro shop
o Responsible for stocking the shop to suit member needs and attract public
o Seasonally relevant curated selection of goods
o Issuing pro shop credit for most tournaments and leagues
o Pro keeps all revenue from pro shop
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QUALIFICATIONS: The Applicant must possess the following credentials or experience:
Class “A” level PGA accredited and a member in good standing;
Minimum of five (5) years of working experience at a golf course, including
experience in merchandising and managing a pro shop;
Bachelor’s degree in Golf Management or other business related field;
Have experience training, developing, and managing a pro shop staff as well as
starters and rangers to deliver a high level of customer service;
Ability to support multiple golf course stakeholders, including Department
Director, Golf Course Superintendent, Restaurant operator, members of golf
clubs and leagues, high school coaching staff and the general public;
Solid working knowledge of business software, including MS Office and point-
of-sale technologies;
Be able to develop teaching programs with a special emphasis on junior golf;
Tournament administration experience;
Excellent interpersonal and public relation skills, marketing skills, social media
competency, and communications skills via social media and email marketing;
demonstrate enthusiasm, self-motivation and initiative;
Display civic leadership potential;
Proof of a line of credit sufficient to purchase merchandise for the pro shop,
liability insurance of $1,000,000 and bonding of $100,000.
This is a contractual position that contains an employment retainer in addition to
merchandise revenue, lesson and club repair revenue, a percentage of gross cart
and driving range rental and other incentives relating to daily play and outings.
Some aspects of the compensation package are negotiable.
Retainer level could range from $50,000 to $80,000, with a total annual
compensation package potential of $80,000 to $100,000 or more.
The Town may consider hiring staff for Pro Shop, Starters, and Rangers, or may
consider providing a stipend to the Golf Pro to hire them as outside staff. A
stipend may be considered for one assistant golf pro.
Pro Shop rental to cover utilities and storage area may be negotiated.
The Golf Professional will answer directly to the Director of Leisure Services.
The Professional is expected to devote full time to the operation of golf course
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during the golfing season. This will require six days per week with a minimum of
7 hours per day during the golf operating season, or whenever the course is
deemed playable by the Golf Superintendent and Director of Leisure Services.
A. Submission Requirements
To achieve a uniform review process and obtain the maximum degree of comparability,
it is required that the response to the RFP include the following:
1. Cover Letter: A cover letter outlining your qualifications and any other information
you feel may be helpful to the selection committee in evaluating your qualifications.
Letter shall also include a statement by the respondent accepting the general terms,
conditions, and requirements contained in this RFP.
2. Resume of work experience.
3. Cost proposal for an Annual Management Fee shall be inclusive and provide
itemized costs associated with the individual elements of the scope of services.
Some aspects of the compensation package are negotiable. Therefore, please
submit Annual Management Fee Proposal for Years 1 – 5 including percentages of
revenue collected from cart rentals and range use.
4. Provide complete contact information on at least three (3) references from current
or previous Golf Courses (private or public).
*Due to COVID19, the Town Hall has restricted entry. For this bid, we are allowing
for electronic submissions. Electronic submissions are required by 12:00 Noon on
December 16, 2020. In order to provide an electronic submission you must be
registered in our vendor database. Please see the vendor registration instructions. Once
registered, you will gain access to the bid and the bid documents. Please follow the
prompts when submitting your price structures. If you have questions regarding
electronic submission, please do not hesitate to contact Tammy Bradley via email at
An original reply to this RFP of the Proposer’s information must be delivered to the
Peter Privitera
Director of Financial Services
Town of West Hartford
Department of Financial Services
50 South Main Street
West Hartford, CT 06107
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