National Education Campaign & Outreach (NEC) IDIQ

Agency: Department of Health and Human Services
State: Maryland
Type of Government: Federal
Caegory:
  • R - Professional, Administrative and Management Support Services
Posted Date: Oct 11, 2017
Due Date:
Solicitation No: HHSM-500-2018-RFP-0001
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Solicitation Number :
HHSM-500-2018-RFP-0001
Notice Type :
Presolicitation
Synopsis :
Added: Oct 11, 2017 10:42 am
The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide the Centers for Medicare & Medicaid Services (CMS) with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full-range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.

Generally, task orders shall include, but not be limited to:


? Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change.
? Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change.
? Coordinating all facets of media planning and buying on behalf of CMS.
? Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video.
? Supporting organic content development and community management of owned social media channels.
? Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types.
? Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs.
? Analyzing data sets for direct outreach activities.

This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2018-August 31, 2025. The NAICS code applicable to this procurement is 541810-Advertising Agencies.


A formal solicitation package will be available by the end of October 2017. Questions related to this synopsis should be referred to Ms. Danie Ridgway at danie.ridgway@cms.hhs.gov.

Contracting Office Address:
7500 Security Blvd.
B3-30-03
Baltimore, Maryland 21244-1850


Primary Point of Contact:
Danie Ridgway,
Contract Specialist
danie.ridgway@cms.hhs.gov
Phone: 410-786-2816


Contracting Office Address :
7500 Security Blvd.
C2-21-15
Baltimore, Maryland 21244-1850
Primary Point of Contact. :
Danie Ridgway
Phone: 410.786.2816

Related Document

Oct 26, 2017[Solicitation] National Education Campaign & Outreach (NEC) IDIQ
Nov 17, 2017[Solicitation] National Education Campaign & Outreach (NEC) IDIQ
Nov 22, 2017[Solicitation] National Education Campaign & Outreach (NEC) IDIQ
Nov 29, 2017[Solicitation] National Education Campaign & Outreach (NEC) IDIQ
Dec 5, 2017[Solicitation] National Education Campaign & Outreach (NEC) IDIQ

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