Innovative Market Strategies (PON 4359)

Agency: State Government of New York
State: New York
Type of Government: State & Local
NAICS Category:
  • 541611 - Administrative Management and General Management Consulting Services
  • 541613 - Marketing Consulting Services
  • 541618 - Other Management Consulting Services
Posted Date: Aug 18, 2021
Due Date: Dec 31, 2021
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Innovative Market Strategies (PON 4359)
Due Date: Continuous
NYSERDA’s Innovative Market Strategies Program is seeking to fund market tests that have the potential to accelerate uptake or increase the value proposition of building decarbonization solutions. The goal of this Program is to identify and fund projects that demonstrate promising approaches to building decarbonization that have a pathway to scale after NYSERDA support.

In particular, NYSERDA is seeking innovative approaches with a pathway to scale for:
  • Decarbonization of heating loads
  • Low carbon solutions for disadvantaged communities
  • Load flexibility
Concept Proposals accepted through December 31, 2021 or until NYSERDA closes this solicitation*

Concept Paper Submission Deadlines:
Friday, February 26th 3pm ET
Friday, April 30th 3pm ET
Friday, July 2nd 3pm ET
Friday, September 24th 3pm ET
Friday, December 31st 3pm ET

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