Denver Climate Action Marketing, Communications & Engagement Services

Agency: City of Denver
State: Colorado
Type of Government: State & Local
NAICS Category:
  • 541611 - Administrative Management and General Management Consulting Services
  • 541613 - Marketing Consulting Services
  • 541810 - Advertising Agencies
Posted Date: Aug 25, 2023
Due Date: Oct 25, 2023
Bid Source: Please Login to View Page
Contact information: Please Login to View Page
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Denver Climate Action Marketing, Communications & Engagement Services

Closing date October 25, 2023, 10:00 AM

  • Reference number CASR-202368289
  • Status Open
  • Summary Denver is seeking the professional services of a team of partners to assist with paid, earned, social, digital, engagement and event strategies around climate action. The overall strategy should use behavior change marketing and existing programs to connect residents to climate solutions while creating social norms around climate action in Denver.
Purpose

The RFP provides up to $3,000,000.00 over three years to to create behavior change marketing campaigns that:

  • Establish a social norm in Denver that people are taking climate action.
  • Create trusted messengers to improve the frequency with which people talk about climate action.
  • Tackle misinformation around climate action in Denver, including clarifying common misconceptions.
  • Use best practices in the areas of behavior and climate science to drive climate action.
  • Ensure Denver residents know that their tax dollars and the City and County of Denver are taking action on climate change.
Goals

Measurable goals of this work will be:

  • Increase participation in CASR's programs and services, especially in historically under-resourced communities
  • Increase understanding of climate action strategies in Denver and actions individuals can take
  • Increase a sense of pride, place and belonging in a city dedicated to a healthier, more resilient future
  • Increase the frequency of meaningful touchpoints (outreach) and voluntary participation (engagement)
  • Behavior change in targeted topic areas including but not limited to electrification, transportation and green jobs
Application
  • 8/25/2023: Issuance of RFP via BidNet
  • 9/5/2023: Pre-proposal meeting at 10:00 a.m. on Microsoft Teams
  • 9/15/2023: Any final questions regarding this RFP must be submitted via BidNet by 10:00 a.m. local time
  • 9/19/2023: CASR will answer all questions via BidNet
  • 10/25/2023: Final submissions due by 10:00 a.m. local time
Contact details
High Level Details

Estimated Project Budget: $3,000,000

Contract Term: 36 months

Final proposals are due Wednesday, October 25 at 10 a.m.

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