Artist for "Lebanon Artways" Branding Project

Agency: City of Lebanon
State: New Hampshire
Type of Government: State & Local
NAICS Category:
  • 541430 - Graphic Design Services
  • 541611 - Administrative Management and General Management Consulting Services
  • 541613 - Marketing Consulting Services
  • 711510 - Independent Artists, Writers, and Performers
Posted Date: Sep 28, 2020
Due Date: Oct 5, 2020
Bid Source: Please Login to View Page
Contact information: Please Login to View Page
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Bid Title: Artist for "Lebanon Artways" Branding Project
Category: Planning and Development
Status: Open

Description:
The Lebanon Arts and Culture Commission is seeking to hire an artist to create a graphic treatment for the wordmark “Lebanon Artways” to become an iconic and instantly recognizable visual cue to the work the Commission is doing to bring art to the community, to support local artists and arts organizations, and to enrich the lives of City residents and visitors.

View complete details in Related Documents below.

Publication Date/Time:
9/28/2020 8:00 AM
Closing Date/Time:
10/5/2020 11:59 PM
Related Documents:

Attachment Preview

Lebanon Arts & Culture Commission
Lebanon Artways branding project
Overview
The Lebanon Arts and Culture Commission is seeking a graphic treatment for the wordmark
“Lebanon Artways.” The goal of the Commission, and the reason behind this project, is for the
graphic treatment of the Lebanon Artways wordmark to be a branded, iconic, and instantly
recognizable visual cue to the work commission is doing to bring art to the community, support
local artists and art organizations, and enrich the lives of City residents and visitors.
Background
The Lebanon Arts and Culture Commission was established at the end of 2018 for the purposes
of:
1. Promoting arts and cultural activities throughout all three wards of the City of Lebanon;
2. Cultivating relationships, activities and opportunities to grow Lebanon’s cultural
economy;
3. Supporting the development of public-private partnerships that enhance the quality of life
and economic vitality in Lebanon;
4. Establishing policies for consideration and adoption by the Lebanon City Council for the
integration of arts into all municipal buildings, structures, and spaces;
5. Establishing policies for consideration and adoption by the Lebanon City Council
defining prospective spaces for, forms of, and processes for the adoption of public art in
Lebanon.
The members of the Commission felt the name was unwieldy and, in essence, created
“Lebanon Artways” as a d/b/a to brand output, projects, support and partnerships provided by
the Commission.
Communication goals/list of key ideas to express through design
List of adjectives/phrases for creative direction:
Energetic
Connections
Family friendly
Supportive
Creating a path to the arts
Inclusive (of performing and visual arts)
Encouraging (new experiences)
Made in Lebanon
Crossroads of New England
Rural life with big city cultural opportunities
Variation
The Commission is seeking to strike a balance between being an official City of Lebanon
Commission with the realization that when spoken or used in social media and hashtags,
“Lebanon” is often shortened to “Leb.” Thus, the commission plans to secure social media
accounts under “Lebanon Artways” and “Leb Artways” and will take an evolutionary approach to
the hashtags #LebArtways and #LebanonArtways. Any graphic treatment needs to be able to
accommodate either the “Lebanon Artways” or “Leb Artways” approach.
Tag line
In addition to the wordmark, graphic treatment should provide for a tagline use case. The tagline
could vary. Initially to build brand awareness that Lebanon Artways is a part of the City
government, it may be “Lebanon Arts and Culture Commission.” The tagline may be used to
reflect the goals of the Commission, and may evolve to a phrase such as “Creating a path to the
arts.”
Intended audiences and uses
The work of the Commission is intended to touch arts creators and arts consumers throughout
the City. The Commission itself does not create content; it seeks to connect the individuals and
organizations that do with the residents and visitors who are both active and passive
consumers. Active consumers are those who seek out arts experiences -- through
performances, exhibits, classes, purchases; Passive consumers of the wordmark are those who
see it in the normal course of their day on posters, farmer’s market banners, signs, community
boards, etc.
Current Commission projects that would use the Lebanon Artworks wordmark include:
Glen Road skate park sign
Wall of the downtown Rail to Trail tunnel
City Fountain winter cover-up panels
Electric car charging station
Traffic circle artwork
Dedicated gallery space in City Hall
Deliverables
The wordmark design should render from very small (favicon.ico 32x32 pixels) to very large, for
example on a banner at the Farmer’s market or craft fair.
Please provide (1 color or spot color where needed, i.e., screen printing; RGB or CYMK where
appropriate)
Favicon.ico
Social media profile version, circular
Digital for City website, newsletters, etc.
Letterhead
Print versions, horizontal and vertical and how that would look in average ¼ page, ½
page and full-page magazine advert placement
Signage/environmental for large-scale use such as table covers, utility pole banners, tent
awnings, or Farmers Market banner
Work for hire and compensation
All creative output for this project is deemed work for hire and becomes the sole, exclusive and
complete property of the City of Lebanon, New Hampshire. The selected designer will receive
$2,000 for their work.
Timeline
October 5 -- Proposals due
October 23 -- Preliminary design review
November 20 -- Final draft of all deliverables
Question session
The Commission will hold an online Zoom meeting with selected designers to answer any
questions about the wordmark design or selection process.
Contact information
Please submit a proposal including work plan, resume, and work samples via email to Joe
Clifford at jclifford@lebanonoperahouse.org no later than 5 pm on Monday, October 5.

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