2017 NAICS Definition

T = Canadian, Mexican, and United States industries are comparable.

541910 Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Cross-References. Establishments primarily engaged in--

• Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
• Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.

2007 NAICS		2012 NAICS		2017 NAICS		Corresponding Index Entries
541910		541910		541910		Broadcast media rating services
541910		541910		541910		Marketing analysis services
541910		541910		541910		Marketing research services
541910		541910		541910		Opinion research services
541910		541910		541910		Political opinion polling services
541910		541910		541910		Public opinion polling services
541910		541910		541910		Public opinion research services
541910		541910		541910		Sampling services, statistical