2017 NAICS Definition

T = Canadian, Mexican, and United States industries are comparable.

454390 Other Direct Selling Establishments

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Illustrative Examples:

Direct selling bottled water providers
Direct selling home delivery newspaper routes
Direct selling coffee-break supplies providers
Direct selling locker meat provisioners
Direct selling frozen food and freezer meal plan providers
Direct selling party plan merchandisers


Cross-References. Establishments primarily engaged in--
  • Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route--are classified in Industry 722330, Mobile Food Services; and
  • Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale--are classified in Industry 454310, Fuel Dealers.
2007
NAICS		   2012
NAICS		   2017
NAICS		   Corresponding Index
Entries
454390   454390   454390   Bazaars (i.e., temporary stands)
454390   454390   454390   Bottled water providers, direct selling
454390   454390   454390   Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
454390   454390   454390   Christmas trees, cut, direct selling
454390   454390   454390   Cigarette stands, temporary
454390   454390   454390   Coffee-break supplies providers, direct selling
454390   454390   454390   Direct selling of merchandise (door-to-door)
454390   454390   454390   Door-to-door retailing of merchandise, direct selling
454390   454390   454390   Flea markets, temporary location, direct selling
454390   454390   454390   Frozen food and freezer meal plan providers, direct selling
454390   454390   454390   Fruit stands, temporary
454390   454390   454390   Home delivery newspaper routes, direct selling
454390   454390   454390   House-to-house direct selling
454390   454390   454390   In-home sales of merchandise, direct selling
454390   454390   454390   Locker meat provisioners, direct selling
454390   454390   454390   Party plan merchandisers, direct selling
454390   454390   454390   Produce stands, temporary
454390   454390   454390   Street vendors (except food)
454390   454390   454390   Water softener service providers, direct selling