2017 NAICS Definition

T = Canadian, Mexican, and United States industries are comparable.

454110 Electronic Shopping and Mail-Order Houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers


Cross-References. Establishments primarily engaged in--
  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment--are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.
2007
NAICS		   2012
NAICS		   2017
NAICS		   Corresponding Index
Entries
454112   454112   454110   Auctions, Internet retail
454111   454111   454110   Audio and video content downloading retail sales sites
454113   454113   454110   Book clubs, not publishing, mail-order
454111   454111   454110   Business to Consumer retail sales Internet sites
454113   454113   454110   Catalog (i.e., order-taking) offices of mail-order houses
454113   454113   454110   Collectors' items, mail-order houses
454113   454113   454110   Computer software, mail-order houses
454113   454113   454110   Direct mailers (i.e., selling own merchandise)
454111   454111   454110   E-tailers
454112   454112   454110   Electronic auctions, retail
454111   454111   454110   Institutional pharmacies, off-site, exclusively on Internet
454113   454113   454110   Institutional pharmacies, off-site, mail-order
454112   454112   454110   Internet auctions, retail
454111   454111   454110   Internet retail sales sites
454113   454113   454110   Mail-order houses
454113   454113   454110   Order-taking offices of mail-order houses
454113   454113   454110   Prerecorded tape, compact disc, and record mail-order houses
454113   454113   454110   Television order, home shopping
454111   454111   454110   Web retailers