2017 NAICS Definition

T = Canadian, Mexican, and United States industries are comparable.

453220 Gift, Novelty, and Souvenir Stores

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Illustrative Examples:

Balloon shops
Greeting card shops
Christmas stores
Novelty shops
Curio shops
Souvenir shops
Gift shops
Fruit basket or fruit bouquet stores


Cross-References. Establishments primarily engaged in--

• Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
• Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; and
• Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.

2007 NAICS		2012 NAICS		2017 NAICS		Corresponding Index Entries
453220		453220		453220		Balloon shops
453220		453220		453220		Card shops, greeting
453220		453220		453220		Christmas stores
453220		453220		453220		Collectible gift shops (e.g., crystal, pewter, porcelain)
453220		453220		453220		Craft (except craft supply) stores
453220		453220		453220		Curio shops
453220		453220		453220		Fruit basket or fruit bouquet stores (except exclusively by Internet)
453220		453220		453220		Gift shops
453220		453220		453220		Gift stands, permanent location
453220		453220		453220		Greeting card shops
453220		453220		453220		Novelty shops
453220		453220		453220		Party goods (e.g., paper supplies, decorations, novelties) stores
453220		453220		453220		Seasonal and holiday decoration stores
453220		453220		453220		Souvenir shops