| Agency of Agriculture Close Date: 2/28/2008 4:00:00 PM |
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| Description |
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"Fair Trade" Milk Consumer Logo & Message Testing
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Request Date: 2/1/2008 1:31:31 PM
Open Date:
Closing Date: 2/28/2008 4:00 PM
Intent To Bid Deadline:
Est. Dollar Value: $0.00
RFQ Number:
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Agency of Agriculture
116 State Street
Drawer 20
Montpelier,
VT
05620-2901
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Bid Type:
Request for Proposal
Locations:
State-Wide
Keywords:
Research & Development, Consultant Services, Display Designer and Producers, Advertising Services, Media, Consumer Surveying Services, Web Design, Signs/Signage
Bid Description:
Vermont's Agency of Agriculture, Food and Markets is seeking a qualified individual or organization to preform market and consumer research to test logo concepts, designs, and product name and messaging. Specifically, the research work shall include: 1)Review of completed research and secondary literture and data,
2)Conduct focus groups, 3)Conduct statistically valid testing on logo and messaging options, 4)Provide feedback on logo design and key messages, and
5)Provide final report on key messages.
Special Instructions:
Please respond in writing, preferably by email by February 28, 2008. Responders need to document relevant experience in the logo design, consumer research and marketing message formulation (may attach a CV or resume) and clearly present the steps proposed to complete the study. Responses should be formal, include a fixed price bid for each component and a timeline for completion of the study.
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